Showing posts with label social networking. Show all posts
Showing posts with label social networking. Show all posts

The Next Wave of Technologies: Opportunities in Chaos Review

The Next Wave of Technologies: Opportunities in Chaos
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The Next Wave of Technologies: Opportunities in Chaos ReviewThe next wave of Technologies is a very rich, and up to date, source of information. Chances are the reader has already heard, read and possibly work with some of these technologies. And of course we can always search for information on the internet. But this book bundles it all together in a consistent and comprehensive way. It also provides information that one can use as a starting point to investigate further. This book will also serve as an excellent reference book.
Next to describing and explaining the technologies, the reader gets an insight on:
- when and how these technologies and concepts, evolved to there current status
- benefits, costs, risks, limitations, and challenges
- who are (current) players (form vendor- as well as user and customer side)
- role and strategies of vendors/suppliers, and customer/user expectations
- impact on organizations
- best practices, key factors, models and frameworks
- development, management and deployment
- references to specific research done, literature, articles, whitepapers etc. (can serve as point for further study)
Phil Simon has done a great job in bringing together 15 other authors and there knowledge and expertise to form this excellent bundle of information. Each author writes a chapter on his/her specific area of expertise. One of the things I like of books written by different authors, is that each chapter has a bit different writing style, which to me makes it more interesting to read. Every chapter is written with a bit different style, while still maintaining an overall general structure. Nicely done!
Each chapter ends with a summary and a `next steps' section. The `next steps' section is intended to help the reader think about steps he/she can take when considering using, or is already using, the specific technology in their organization.
The book is structured in 4 parts:
Part1 - Introduction, Background and Definitions
Part2 - Architecture, Software Development, and Frameworks
Part3 - Data, Information, and Knowledge
Part4 - Management and Deployment
Part5 - Conclusion
the chapters are:
Part-1
Ch1 - The changing Landscape of Business and Technologies
Ch2 - How the Game has changed
Ch3 - The role of IT in an Enterprise 2.0 World
Part-2
Ch4 - Cloud Computing
Ch5 - Opens Source: The War that both Sides Won
Ch6 - Software as a Service
Ch7 - Service Oriented Architecture
Ch8 - Managing Mobile Business
Ch9 - Social Networking
Part-3
Ch10 - Enterprise Searc and Retrieval
Ch11 - Enterprise 2.0 Business Inteligence
Ch12 - Master Data Management
Ch13 - Procurement in Chaos
Part-4
Ch14 - Agile Software Development
Ch15 - Enterprise Risk Management
Ch16 - Implementing Open Source Software
Ch17 - Global Engineering
Ch18 - Enterprise 2.0 IT Project Failure
Ch19 - Readying the troops for Battle
Ch20 - Sustainability and Green IT
Part-5
Ch21 - Finding Opportunity in Chaos
That's it for my review. I hope it gives an insight of what to expect from the book.
Thansk fo reading the review.
*********The Next Wave of Technologies: Opportunities in Chaos Overview

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The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion Review

The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion
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The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion ReviewJohn Hagel, John Seely Brown and Land Davison (HSBD) have written a good book with strong views on the future nature of enterprises and their relationship to individuals. The Power of Pull is one of the most comprehensively thought out books on the subject of social media and the future of the enterprise to have come out. It goes way beyond the buzzword or branding driven works that concentrate more on staking out territory than investigating the future of companies, individuals and technology.
This is not a technology book, in fact it is more about the theory of the individual, their value and the impact of that value on companies. Hagel and Seely Brown's central premise is that "institutions will be shaped to provide platforms to help individual achieve their full potential by connecting with others and better addressing challenging performance needs" page 8. This is a distinctively different view form others who see the future of social computing as one of communities or collectives taking action. Hagel, Seely Brown and Davison then go on to discuss such an environment as one of "pull" with three basic principles
*Finding and accessing people and resources we need
*Having the ability to attach people and resources to yourself that are relevant and valuable
*Pull from within ourselves the indicate and performance required to achieve our potential
Now you can combine the quote and the points above and think this is a book at the cross roads between an academic researcher and Tony Robbins. This book is anything but. I have tremendous respect for this duo and they along with Davison have delivered a comprehensive and thoughtful book on a complex subject.
Hagel, Seely Brown and Davison see pull concentrating on the innovation and new ideas that come from the people on the edge, those who are experimenting and pushing the envelope. They use the example of large wave surfing to illustrate that people working on the edge of their profession deploy sophisticated tools and communications patterns to make breakthroughs.
Creating breakthroughs is an integral part of competing in the future and therefore something that companies need to get better at. That is where the individual fits into their argument, they can engage the edge, learn more, build the relationships that bring the best of the edge into their creation spaces that allows them to leverage themselves in the corporation. It is an interesting premise and one that the authors illustrate through several `mavens'
I recommend this book in general and particularly the introduction and first chapter to business leaders who want a different view on the future and social media. Lately there are few books that I have highlighted or taken notes in the margins as much as I have with this one. There are a few strong ideas, well presented and discussed.
Strengths.
*The introduction - among the best and clearest I have ever read. It lays out the issues and scope of the book in a way that helps you figure out where to concentrate your attention as you read.
*The blending of business activities with technology as the book talks about the importance of platforms rather than applications and how enterprises will operate and compete more on platforms than products or market positions.
*Anti-hype, this is a serious look at the future without the platitudes about the net generation or how all our skills and what we know will be rendered irrelevant. In fact it is much the opposite.
*A rich blend of academic and engineering approaches to the issues that make for deep treatment of the issues.
Challenges
*The book gets repetitive at times particularly as it talks through the three aspects of pull. It often relies on the same story that can lead to it becoming worn and overused. The reliance on three or four cases does provide depth, but no one case can fit all of these ideas, reducing the effectiveness of the examples.
*The two major examples are non-business examples that are fun to read, but challenging to see how it applies to me. It was great to learn about surfing and the world of warcraft but real companies are applying these ideas and it would have been better to hear about them.
*The book has more than its share of jargon and in an engineering/academic style this makes reading it a little harder than it should. Jargon includes: push, pull, edge, creative spaces, big shift and shaping strategies to name a few. This is where the consultant-ese gets in the way.
*The emphasis and contrast between push and pull is stark and needs to be for literary purposes. However much of the economy and much of our work will remain heavily push influenced even when we are all knowledge workers. Building that bridge is the bigger challenge than saying 'all smart people go be self actualizing.'
Finally, this book is a Deloitte developed book and the authors are all associated with Deloitte. The authors have done a great job in not writing a book about why you should buy pull based consulting services. While the authors have done a nice job in maintaining or presenting their ideas independently, they have a business basis that the reader should take into consideration. Still recommended, but the ideas are big, the presentation comprehensive so you will need to pull on your thinking cap and take the time to reflect on what is in this book. Enjoy.The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion Overview

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Pulse: The New Science of Harnessing Internet Buzz to Track Threats and Opportunities Review

Pulse: The New Science of Harnessing Internet Buzz to Track Threats and Opportunities
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Pulse: The New Science of Harnessing Internet Buzz to Track Threats and Opportunities ReviewI suppose I'm the pragmatist in the group, who mostly enjoys reading when it provides meaningful and measurable results to what I do in my life and work. Doug Hubbard consistently provides practical science in everything he writes; and, in "Pulse: The New Science of Harnessing Internet Buzz to Track Threats and Opportunities" he helps me stay ahead of the incoming wave far enough to make the difference.
Doug Hubbard has continued where he has left off with his other works, specifically "How to Measure Anything: Finding the Value of Intangibles in Business", and has proven the information needed to make the critical, fast-paced, informed descisions for today is available online and can be quickly interpreted. For folks like me, he walks through the process of breaking down the cultural and conceptual obstacles that stands in the way and gives step-by-step advice on how to implement the Pulse as part of a Decision-Making process. His other best-selling books are 5 stars (user-reviewed!) in difficult and critical business categories; Pulse will join that elite group.
I purchased the Kindle version for my iPad so that I could bookmark, highlight and have it close by as a reference tool. As a Searchologist, I recommend it highly.
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A Crowd of One: The Future of Individual Identity Review

A Crowd of One: The Future of Individual Identity
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A Crowd of One: The Future of Individual Identity ReviewAs a long-time admirer of Kuhn's concepts on paradigms and how they shift ("The Structure of Scientific Revolution" I really appreciate any thought leader that puts us on the cusp of such a shift. John Henry Clippinger is there.
I will begin with his conclusion: we are in the process of a "Big Bang" in human identity that shifts us away from organizations and nationalities and races and religions, and toward the realization that we are all "one" in terms of fractional variations of the same DNA, and hence, the world is going to start to revolve around the human end-users, not the organizations that turned them into slaves, amoral components of the industrial system, or mindless fundamentalists party to intolerant religions. For a sense of how the industrial era introduced evil by killing the role of kinship in trust, see Lionel Tiger's "The Manufacture of Evil."
In my view, this is one of three really great books on the coming revolution in human organization. The other two are Max Manwaring's "The Search for Security" and Philip Alott's "The Health of Nations." As Alott says, we took a wrong turn at the Treaty of Westphalia, and the world is long over-due for a return to localized kinship and global responsibility.
Those who favor the transpartisan transformational model of earnest and honest elections and engaged citizenry must read this book. The author opens with a long discussion of why it is relationships that matter, not transactions. Indeed, I am reminded of Margaret Wheatley and Esther Dyson--make the connections, don't worry about critical mass.
I learn the term "social physics" for the first time, and read again about reciprocity (Tom Atlee taught me about reciprocal altruism). The author disputes the idea that violence is a given, and joins Jonathan Schell ("The Unconquerable World") is stating that force is no longer a means by which to gain one's will.
The middle of the book discusses both the threat of technical progress when combined with more failed states, and the promise of digital modeling for accelerating our understanding and testing new paths forward. The author points out that we have no more than 20 years, having wasted the last six, with 2000-2025 being the tipping point period during which we can either go toward stable convergence or hyper-instability and cascading catastrophe.
Brilliant quotes on how the military must shift to soft preventive and remedial measures (General Al Gray, USMC and I called this "peaceful preventive measures in 1988), and how "Brute force is about to be rendered obsolete" at the state level (while flourishing at the gang level).
The author relates his thinking to terrorism in a very useful way, conceptualizing terrorism as a form of non-state parasite eating away at its host, and able to be more entrepreneurial than its bureaucratic adversaries, constantly changing the rules of engagement and winning the key terrain of the minds of the population, using perception in lieu of truth.
The heart of the book is on page 39: "But rather than being treated as peripheral to a primary military mission, well-articulated warfare doctrine and practices for the information, cognitive, and social domains could significantly reduce the need for more traditional methods of influence and control." Robert Garigue, RIP addresses this in his technical preface to my third book, "Information Operations," and I am writing my fifth book on how digital natives, serious games, and the way of the wiki are making our military obsolete and unaffordable.
The author attributes the US failure in Somalia (and one would add, Afghanistan and Iraq) to a complete lack of local knowledge and particularly knowledge about language, kinship, and the role of religion.
Key quote on page 44: "It would appear that the Americans and the Israelis are virtually alone in the world in not realizing that the rules and weapons of war have changed."
The book draws to a conclusion with lengthy discussions of how the complexity of social networks both define the size of one's brain, and the potential success and prosperity of the collective. Language is described as "social grooming" (hence one must be concerned when fundamentalists and extremists hijack the language). The author cites Shakespeare in suggesting that the inability to comprehend complex social networks is at the root of many misunderstandings and attendant tragedies. My first book, "On Intelligence" points out how the US Intelligence Community, a $60 billion a year endeavor, is utterly incompetent at understanding ideas, minds, individual, groups, clans, gangs, and tribes. They are optimized for counting THINGS.
Notable observation that tracks with Michael O'Hanlon's research: when women are in charge, collaboration flourishes.
Long discussion of trust and reputation, listing and discussion of seven types of leadership: authoritarian, exemplary, visionary, gatekeeper, truth teller, fixer, connector, and energizer.
Fairness is the balance point of society.
Cites Michael Vlahos, one of my personal intellectual heroes, on how the radical Islamic movement is a study in the failure of group identity and the failure of the group's "story" to adapt and prosper.
Lists and discusses Cameron's seven laws for digital trusted identity (OSS automatically destroys all digitally signed messages that demand registration before one can respond--that stupid technology is NOT part of the answer).
Engagement, not isolation. The books ends quite properly with praise for STRONG ANGEL, pioneered by Eric Rasmussen and Dave Warner, and suggests that the end game is going to be when we can engage everyone, in their own language, in their own identity terms, in the greatest story YET to be told, that of creating heaven on earth.
I totally respect this book. It is a KEY building block for moving forward with an Open Source Agency and a global free online public education as public diplomacy endeavor. It validates my view that we need a reality based Earth Game with embedded reality-based budgets, immediately. See Medard Gabel, whom I hope will develop such a game.
The Structure of Scientific Revolutions
The Manufacture of Evil: Ethics, Evolution and the Industrial System
The Search for Security: A U.S. Grand Strategy for the Twenty-First Century
The Health of Nations: Society and Law beyond the State
The Unconquerable World: Power, Nonviolence, and the Will of the People
Information Operations: All Information, All Languages, All the Time
On Intelligence: Spies and Secrecy in an Open World
Global Inc.: An Atlas of the Multinational Corporation
Energy, Earth, and Everyone
Where to find 4 billion new customers: expanding the world's marketplace; Smart companies looking for new growth opportunities should consider broadening ... consultant.: An article from: The Futurist
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Watching YouTube: Extraordinary Videos by Ordinary People (Digital Futures) Review

Watching YouTube: Extraordinary Videos by Ordinary People (Digital Futures)
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Watching YouTube: Extraordinary Videos by Ordinary People (Digital Futures) ReviewIn the May 2010 edition of the Literary Review of Canada Geoff Pevere reviewed Watching YouTube: Extraordinary Videos by Ordinary People (University of Toronto Press). The following is a summary of the review with responses by the author, Michael Strangelove.
Pevere's review takes the sociological significance of YouTube seriously. Unlike more frivolous commentators, such as Andrew Keen, Pevere treats the subject of Watching YouTube - amateur videographers - with the respect that they often deserve. As to the author (myself), he rightly notes that my "palpable excitement over what is happening [on YouTube] is anchored to both a historical awareness of interactive YouTube's antecedents -- like home movies and analogue videotape -- and a weighty methodological rigour." A fine compliment that acknowledges the three years of research that went into the book and the 412 sources and 588 endnotes that make up its scholarly apparatus.
Pevere kindly acknowledges that I carefully avoid the often-seen error of proclaiming yet one more Internet revolution. I am "wary of making any over-revolutionary claims for YouTube" while also being "convinced that something sociologically significant has taken place." True enough. Why write a book about something that is of no consequence?
Having followed the Internet and related media theory for almost twenty years now, I made every effort in the text to make it clear that I am not cut from the same cloth of techno-utopians or technological determinists. The future of the `Tube and society itself remain unwritten and I have no interest in playing the role of a McLuhanist new media prophet. There is money to be made in selling silicon snake oil to a public that wants a clear picture of the digital networked future, but most of YouTube and its future is still drawn in grainy low-resolution images. While YouTube is of great significance, we do not yet fully understand the nature of its significance, its final state, or all of its probable consequences.
The reviewer notes that YouTube is "arguably the most pervasive medium for public dialogue since the rise of the democratic voting system" - an interesting analogy that compares the social significance of YouTube to the rise of democracy itself, which indeed may be the case given the intensely undemocratic character of the mass media of the 20th century. Yet the reviewer gets distracted by the entertainment value of YouTube and misses the main points about its social significance that I delineate in Watching YouTube, an issue to which we shall return shortly. Nonetheless, he acknowledges that:
"what is shaping up there [on YouTube], to the tune of billions of user-made, -generated and -traded home videos, is what may be the most spectacular manifestation so far of the digital technology-driven shift from what has been called the old read-only (RO) technology to the new read-write (RW) forms of media . . . there is more to this phenomenon than the billions of minutes of user-generated images that currently occupy so much of the content of the internet and the attention of its users: the very fact of this communications tsunami compels a complete rethink of so much media theory." Rethink indeed.
The bulk of our thinking about the audience's relationship to media in the twentieth century was restricted to the institutional character of content (produced by professionals) and the economic and structural character of the delivery system (privately owned, one-way commercial media):
"It was this closed-system model of media influence that gave rise to the once widespread criticism of the media as the mass hypnotist of public wants and desires, a hypodermic anaesthetic fired directly into the heart of a supine, powerless and oblivious body politic."
YouTube and amateur online videography more or less completely shatters the old coordinates of professionally-made, privately-owned, and broadcast-based that were used for close to a century to explain media, content, and audiences. But if the old media system was simply described as a hypodermic needle that injected meanings directly into a hapless audience (which it never really was, and they never really were), one might think I have drawn a straw man to describe the complex relationship that the 20th century's active audience of had with its old master, commercial media.
In Watching YouTube I draw a clear distinction between the active audience of mass media, and the hyper-active audience of online media. The analogue audience was active only as weakly-empowered interpreter of meanings (which were only shared in a local context) while the digital audience has significantly greater powers of production (which generate globally distributed online videos). YouTube, the Internet, and digital cameras have transformed the audience from a locally significant interpreter of commercial media to a globally influential producer of entirely new cultural products.
In the end, Pevere does exactly what a good reviewer should do - he gets to the heart of the matter and summarizes 80,000 words in one sentence:
"YouTube has given voices to those members of society most likely to be presumed disenfranchised by the old model of mass media influence, and the growing cacophony of formerly marginalized perspectives has inaugurated an unforeseen dilution of the mainstream media by alternative influences."
This is precisely Watching YouTube's main argument. Marginal voices are moving center-stage, and mainstream media's influence is being diluted.
It is unfortunate that Pereve, a film and movie critic, approaches the book as if it should have been a scholarly version of Siskel and Ebert. I explicitly state in the Introduction that Watching YouTube is not an interpretive tour of YouTube videos but a survey of its broader social patterns and significances.
Yet Pereve would have preferred a "discussion of the actual content of YouTube's user-generated videos -- testimonials, pop culture parodies, domestic spats, video blogs, funny pet spectacles." This is an odd criticism as I certainly do take the reader on a journey through wedding videos (White Trash Weddin - analyzed at length), pop culture parodies (the countless Downfall memes, analyzed in three different instances), domestic spats (Tricia Walsh Smith), video blogs (numerous examples), funny pet spectacles (The Engineers Guide to Cats) and much more, so his accusation that these are "cited more than probed" is quite misleading. A wide variety of videos are explored, probed, and explained and serve as examples that typify the broader social significance of amateur online videography.
While Pereve accuses me of failing to provide the reader with "an insider's perspective on the culture" this is precisely what one will find in Watching YouTube - an intimate exploration of YouTube's culture in the tradition of media ethnography. Consider the assessment of the book by Michael Wesch, renowned anthropologist of digital culture, "Strangelove provides a solid analysis of a wide variety of emerging YouTube genres, interactions, and communities." Heady praise from the man whose anthropological analysis of YouTube culture have attracted over twelve million viewers.
The reader of Watching YouTube will encounter my bride, my father and mother, my friends, my Barbie art, my students. They will `watch' or read about me shaving my head (à la Britney Spears melt down), faking a tantrum in class, and pondering the nasty feedback a video artist can get from the YouTube community. How much more `insider' can you get?
Along with in-depth treatment of famous videos such as Charlie Bit My Finger I also discuss numerous videos that will be entirely new to most readers so as to avoid going over well covered ground. Similarly the complaint that "numbers are cited endlessly as evidence of the network's size, influence and ubiquity" is hardly fair. Aside from barely two pages of statistics in the Introduction and a sprinkling of data throughout the text Pereve overstates the "cited endlessly" nature of my presentation of data. Indeed, given the modest historical significance of Watching YouTube as one of the first books to explore such a global phenomenon and the paucity of empirical research on YouTube, the reviewer might well have said that I bring solid empirical justification for taking the size, speed, and trajectory of amateur online videography seriously where such numbers are otherwise quite rarely encountered. Some people are just hard to please...
Aside from these minor complaints, Pereve pays Watching YouTube a great compliment when he suggests that the case made is "fascinating, pertinent [and] substantial":
"Essentially, Strangelove is arguing that YouTube may be subject to contradiction (it is, after all, a corporate entity that hosts millions of individual contributions), prone to reactionary unpleasantness (there is a lot of hate and stupidity on display), rife with advertising and hustle and filled with untold hours of vapid triviality, but that this might be the price paid for a truly democratic public forum in the post-digital world."
Unfortunately, in the end Pereve mistakenly reduces the significance of the thesis of Watching YouTube to its contradictions, "By eroding certain conceptual barriers once thought unbreachable, it [YouTube] may be demonstrating nothing quite so forcefully as the possibility of a future with vigorously thriving contradictions." But there is so much more to the text than the conclusion that YouTube is rife with contradictions.
A pity that Pereve did not highlight the other thesis of Watching YouTube - the quite probable nefarious impact of amateur online...Read more›Watching YouTube: Extraordinary Videos by Ordinary People (Digital Futures) Overview

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Pre-Commerce: How Companies and Customers are Transforming Business Together Review

Pre-Commerce: How  Companies and Customers are Transforming Business Together
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Pre-Commerce: How Companies and Customers are Transforming Business Together ReviewI met the author of this book at the South By Southwest conference in Austin yesterday, and received a copy of the book as well. I've been reading it since yesterday and wanted to share an early endorsement. If you are in sales, marketing, management or otherwise care about your company and its survival, buy this book and begin to study it. Precommerce defines in very clear terms the role customers now have in making decisions about your products, people, company and brand. And how companies must acknowledge that traditional marketing (eg: the 4Ps) are now virtually obsolete in a world where customers and potential customers can interact directly and in communities across the web often without ever visiting your corporate web site, reading your sales materials, etc.
Buy this book. Read it. Discuss it. Precommerce should become a new term in business in order to understand what customers are doing today BEFORE they buy -- or make the decision not to.Pre-Commerce: How Companies and Customers are Transforming Business Together Overview

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Digital Assassination: Protecting Your Reputation, Brand, or Business Against Online Attacks Review

Digital Assassination: Protecting Your Reputation, Brand, or Business Against Online Attacks
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Digital Assassination: Protecting Your Reputation, Brand, or Business Against Online Attacks ReviewThis book is a wake up call to anyone who cares about his or her image - famous or not. Today everyone is googled, and what others have written (often anonymously) can hurt you at work, getting a job, getting into college, going on a date, and more. Sometimes you don't even realize what's going on until it's too late. This book helps you recognize what's happening and helps you fight back - with grace and style when needed.
A great and enjoyable read!
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Well Connected: An Unconventional Approach to Building Genuine, Effective Business Relationships Review

Well Connected: An Unconventional Approach to Building Genuine, Effective Business Relationships
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Well Connected: An Unconventional Approach to Building Genuine, Effective Business Relationships ReviewThis is an extraordinary book that presents a completely new approach to developing and using business relationships in a dramatically more effective way. I've been a client of the author and familiar with his approach, but I still found the book to be a fantastic and enlightening read.
The book presents a kind of a "unified field theory" in which the author explains why typical networking usually doesn't work and often erodes business relationships, all as a predicate to offering a values-based approach that shows respect to one's current and prospective colleagues and allows networkers of different personality types, including shy people like me, to play to their strengths in a much more natural way. Having made the case for pursuing business relationships based on mutual advantage and clear strategic objectives, he then presents a step-by-step framework with cogent illustrations that bring his new way of seeing things to life.
The author has a much more realistic and mature understanding of the challenges we all face when engaging in such complex activities as looking for a job, clients, funding, or vendors than any of the many books I've read on the subject. His advice is particularly astute for experienced workers with significant accomplishments under their belt, but who face intense competition at higher levels of career advancement. There are no cliches or fads or silver bullets in this book, just an exceptionally thoughtful and original approach to a set of problems we all face and a lively and realistic roadmap for making it your own.Well Connected: An Unconventional Approach to Building Genuine, Effective Business Relationships Overview

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Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves Review

Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves
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Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves ReviewPenenberg deftly explores the viral growth of businesses through a few historical stages. Tupperware is a good early example, but the book really takes off when he delves into the dawn of the web, a period the author has a tremendous grasp on. He knows this history and the people who shaped it as well as anyone, and brings to it a shrewd analysis that carries through to the more current examples. Unlike too many other books in the category, it is extremely well-reported.
For someone who grew up alongside the Internet, reading the book gave me a richer understanding of the developments that brought us to the current stage. It's impossible not to notice that without a Web there is no Mosaic there is no Netscape there is no IE there is no Google there is no Myspace, Flickr, Facebook, Twitter, there is no whatever's next. Every one of those businesses grew in a strikingly similar way. Which means that the next ones will as well; a powerful lesson for anyone working in the digital space.
Viral Loop is a rare business/tech book that looks back lucidly at the past, is astonishingly relevant to what is happening TODAY, and won't seem the least bit dated in the coming years--if anything, I bet it'll seem prescient.Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves Overview

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Social Networking for Business: Choosing the Right Tools and Resources to Fit Your Needs Review

Social Networking for Business: Choosing the Right Tools and Resources to Fit Your Needs
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Social Networking for Business: Choosing the Right Tools and Resources to Fit Your Needs ReviewRawn Shah's book, Social Networks for Business, is a top down technical view on implementing social media. He provides a view of social networking that will appeal to IT professionals as it is based on a premise that social networking is a technology that should be structured and controlled at the center like other technologies. While this is possible, the advice Shah offers is based on the fundamentals that if you build it right, manage it right, then they will come.
That logic is simple but it assumes that business professionals are users of the technology rather than creators of the solutions that operate on a social network. That last piece is important as those following the advice in this book bear a high probability of simply recreating existing low value low activity intranet portals and knowledge bases in new social networking clothing.
A warning that this is a rather lengthy review in order to explain why I see the book as technically correct but not enough to address the issues fully. Shah is not wrong, its rather he is narrow in the ability to his advice to work beyond his experience and he is looking at the issue with an established techno-management lens that does not capture the potential of these new technologies. Perhaps no book can capture it all, in which case this becomes part of a social media library and body of study.
That has been my observation at more than two dozen companies I have met all of whom have the same question "We, meaning IT, have built a social network with all the bells and whistles but no one wants to use it." The reason behind the low use is in the question itself. Social networks are not built and provided by one party for others to use. Social networks are not software in the traditional sense, but generative technologies that require engaging the business in their creation of the applications that matter.
My intent in this review is not to degrade Shah's work. The book is first rate, complete, well written and very thoughtful. Its just that Shah's application of traditional heavy weight IT management principles do not consider the idea that the business, not IT builds the solutions. This is understandable as the author comes from IBM and the advice he provides reflects their unique sales/engineering culture that looks for structure and unfortunately is unique to Big Blue. There is nothing wrong with IBM, the same way that there is nothing wrong with the advice in this book.
Readers need to be aware that this book treats social networking as a management and technical issue. A view that I have observed is incomplete at best and detrimental to the enterprise efforts to gain the collaboration, knowledge sharing and flexibility needed to compete in this environment.
Shah recognizes this issue, devoting five of the ten chapters to issues related to the social system. Unfortunately here he takes a technical management view defining the roles, governance and structures required to set up a central management of the network. The work is good and complete down to salary ranges for community managers and their assigned work tasks. I can see this working in a highly structured culture where people look for the right way to contribute before making a contribution. The issue with gaining value from social networking is not that they do not have enough management; it is more like they do not have enough emphasis on the social systems. In this regard I like Seth Godin's notion of mavens as a lightweight structure to make the social systems work.
Strengths:
*Comprehensive in addressing the management and technical issues involved in implementing social networks in a modern top down corporation
*Strong focus on defining terms and laying out the taxonomy of social networking
*Chapter 10 the last chapter's first few pages summarizes a strong definition of social media and networking. It should have appeared in the first chapter as it sets a good context for the book
*Proves technical and operational management best practices for those technologies
*Clearly written and focused as it delivers a significant amount of information in 162 pages.
Challenges
*The absence of examples is regrettable, as we need to see how these practices work in reality rather than being described in the abstract. Changing social relationships is always contextually heavy and some examples would have gone a long way to addressing the points mentioned earlier.
*The book does not address business issues that can be addressed by social networking. The focus of the social networking solutions implied by the book is in terms of people using wiki's, blogs and the like rather tan what the business uses the tools to accomplish.
*The view of social networking as fundamentally a technical and central management issue. This is despite the fact that Shah offers models that are not based on central control like the starfish model. Unfortunately as he goes to illustrate potential applications the management structure turns out to be centralized more often than not (Chapter 5).
*The book outlines solutions that are dependent on the authors experience within IBM and that colors the recommendations and views. IBM is mentioned sporadically throughout the book and while they have accomplished a lot using social networking, the book is a little too IBM centric to be viewed as an entirely independent analysis of what works in the market place. This does not make what Shah writes wrong - it just makes it narrow in is potential application.
*Social behavior is assumed to come from management structures rather than the motivation and interest of people. This gives the reader the feeling that a top down approach, driven by sponsors can tacitly coerce collaboration out of a corporation.
Shah's book brings a technical set of practices that compliment McAfee's business-social definitions in his book Enterprise 2.0. This is a good thing and readers will find value. However they must recognize the limitations and implied mental models found in the book.
I need structure for social networking and this book does a good job of describing structure. However, you need the right social systems first as no amount of structure will overcome weak social dynamics and create value.Social Networking for Business: Choosing the Right Tools and Resources to Fit Your Needs Overview

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A Networked Self: Identity, Community, and Culture on Social Network Sites Review

A Networked Self: Identity, Community, and Culture on Social Network Sites
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A Networked Self: Identity, Community, and Culture on Social Network Sites ReviewA collection of papers delivered at a 1 day conference on social networks @ the University of Illinois in May of 2009. In most cases the approach was highly academic so this book may or may not interest a more general reader. I'm not an academic but I am interested in how Social Network Software environments are analogous yet different than previous forms of interpersonal communication, and the different roles they play in personal and professional life.
There is a strong keynote chapter by A. Barabasi on the growth of freescale networks. Delightful analogy relating Bose-Einstein condensation to "winner take all" growth. Very useful take on the ability of market latecomers (ie: Google, Facebook) to achieve and maintain network dominance, mitigated by the paradox that as they grow the market they will continue to grow in size, but overall percentage will shrink. Interesting to think about if you intend to beat Google at their own game.The only meme I think is missing from this paper is a reference to Metcalf's Law. (The value of a network is proportional to the square of the number of nodes - the larger the network the cheaper the relative cost of joining to the point where the benefit of joining a competing network is exponentially less.)
Ch 1 was not as strong as the keynote. It asks why CMC (computer mediated communication) is different and worthy of study. Umm, if not why would one choose to be reading this book? Even if it weren't the media provides a self documenting laboratory to examine characteristics of human behaviour. It did set out some sense of a basic program of study, but it was introductory.
Ch 2 by danah boyd asks to what extent SNS based groups can be considered to be communities. She recognizes the "messiness" of the analogy but does not choose to force it; rather she explores different modes in which people communicate such as through profiles, walls, comments, visible and invisible participants (lurkers) and collapsed contexts. An example of a CC given was that of 60s political activist Stokely Carmichael who would "talk black" to a black audience, but "talk white" to a white or mixed one. When faced with TV he chose the former which alienated the latter. (A bit before my time but I'm familiar with the name. Ch 9 has a similar example with targeted political campaigns. CC is a good concept to know about.) As a curious aside, I thought the lower case spelling of danah's name to be an editor's error in editing, but no, this is ms. boyd's personal choice and she appears in this form when referenced elsewhere in the book.
Ch 3 was about whether or not online activity was addictive. Negative effects were defined as depression and withdrawal leading towards alienation from family and work.The answer is yes, but it likely replaces other addictive activities, so it might even wind up being more healthy. Also if you get turned off by mathematical terms such as chi square tests, ANOVA and regressions (I'm not) you might want to skip it.
Ch 4 by Mark Andrajevik was a Marxist interpretation of SNS. He put forth the view that corporations were exploiting the free labour of users to add commercial value to their site without payment, and that employers (and others) would soon pressure employees to share their personal social nets for capital gain, in effect a colonization of private space.In one sense it was perhaps the strongest paper in the book and he makes a number of good points. I've passed up commenting on some online articles precisely because of the requirement of linking my post to my Facebook identity which I reserve solely for personal friends and family. On the other hand Andrajevik doesn't consider the aspect of free riders who exploit the provided service for their own use or jammers, both of which could provide a net negative value. Generally I find Marxist dialectic narrow and limiting, especially since we don't really know what SNS is going to be. I found myself poking holes in Andrajevik's arguments but enjoyed him nonetheless. For a vg novel that follows through on this concept see "The Disincorporated Man".
Ch 5 is about the notion of community and asks whether or not the concept really applies to SNS. As such it relates well to Ch 2 and does cite danah boyd's work. Some sociologists feel that the traditional notion of community was undermined by modern urbanization and that the drive to SNS constitutes a form of nostalgia. The paper has a good beginning but I wasn't satisfied with the approach, and the discussion of "affordances" (what a device or a piece of software allows you to do, ie: refrigerators are made of steel - they allow you to post messages turning them into family centres; a virtual wall would have similar properties for a community) didn't go as far as it could have. In particular it should have categorized and itemized what the affordances in SNS software were.
Ch 6 picks up on a bit of this in discussing the nature of "social capital" but examines it in terms of benefits accruing to the participant. A good example would be this review that I've written. I might have to ask myself why I am spending my free time writing it when, according to Ch 4, Amazon is exploiting my efforts in order to profit by selling this book. On the other hand members of the public might benefit either by getting a sense of what the book is about instead of reading it, they might choose to get it from the public library, and public knowledge and the public good may be enhanced by greater knowledge of the subject. A good review might also enhance (slightly) the reputation of the authors, if not with the public at large then their family and friends.I benefit in the sense that writing a summary acts as a long term virtually portable memory aid and by putting it in the public sphere I'm forced to reflect on and integrate what I've learned.I might even get a small ego boost if you click Yes at the bottom.;-)
A result, which may relieve parents, most teenagers and young adults use social sites such as Facebook and MySpace to support and maintain relationships with people they've met in the real world as opposed to making new friends. Chapter 7 categorized users into 5 types: Non-Users, Dabblers, Samplers, Devotees (highly focused on one site) and Omnivores who use multiple SNS sites. The percentage of Omnivores was high (45%) with women more likely than men to engage in peer to peer activity. The breakdown into ethnic groups (white, hispanic, afro-american, asian american and native american) though was not particularly relevant to me as a Canadian as we tend to focus more on economic strata than ethnic heritage as a diversity issue. Math phobic readers might want to skim this chapters as well.
Chapter 8 was about adopting SNS in the workplace.Not much here that was new for me. Outline potential benefits and confirmed that a top down approach doesn't work without explaining why. (We failed to achieve global benefits with CRM - sales people and managers did not want to record or share information which they rightly regarded as personal.Grass roots approaches such as messaging groups on BlackBerry were considered to be effective.
Ch 9 & 10 were only slightly different looks at the relationship between SNS and the political sphere focussing largely on American political campaigns, in particular the 2008 Presidential race. Blog readers tended to be slightly more Republican but had significantly higher incomes than interpersonal site users. I was surprised at the high incidence (42%) of political involvement amongst both groups (though the degree of involvement was not clearly differentiated) vs. no involvement at all. Most individuals surveyed used SNS media to find out more about their choices. An interesting result was the negative correlation between YouTube use and voting vs. a positive correlation for other SNS.Another observation was that campaigning targeted towards specific constituencies backfired as it could be widely parodied or played back in other markets less sympathetic to the message.
Ch 11 was a disappointing examination of the use of Twitter among marketing personnel. Though the approach towards the analysis was interesting, most of the the traffic examined was about Twitter and SNS itself indicating that the subjects were just starting to get interested in SNS. I didn't feel that there was anything revealing about regular usage.
Ch 12: On Fair Use and Copyright had little new to say and half of it was a public extract on fair use available on the Internet.
Ch 13: Collective Narcissism in Facebook Photos was a pretty cool - it was an anthropological approach to categorizing the usage of photos by 1st year college students.The subjects were using Facebook to present a self narrative of coming of age. The author looked at both images and comments, most of which one would consider to be quite tame, and differences in frequencies of behaviour between men and women.Common categories were group vs. single portraits of self and others, posed vs. natural shots and an unusually high number of self referential shots including self portraits, pictures of reflections in mirrors and pictures of people taking pictures. Overt sexuality was rare or intentionally campy.Most people knew they were aware of the public nature of the space.Ch 14 concerned an AI project, "Sarah" who was called a "FaceBot". It's a mobile platform with an Internet link. Components included a face recognition program that could identify you if you were a member of Sarah's online "Friends" and voice recognition that could interpret simple questions. By way of...Read more›A Networked Self: Identity, Community, and Culture on Social Network Sites Overview

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Social Media Strategies for Professionals and Their Firms: The Guide to Establishing Credibility and Accelerating Relationships (Wiley Professional Advisory) Review

Social Media Strategies for Professionals and Their Firms: The Guide to Establishing Credibility and Accelerating Relationships (Wiley Professional Advisory)
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Social Media Strategies for Professionals and Their Firms: The Guide to Establishing Credibility and Accelerating Relationships (Wiley Professional Advisory) ReviewMichelle Golden's book, "Social Media Strategies for Professionals and Their Firms" is incredibly valuable and worthwhile, right from the start. It may be the definitive book right now to use to understand what "social media" really means and then implement and apply it to your professional firm.
The book is written in a very conversational, informative style, which will be extremely helpful to those new to "social media," as well as those already actively using Twitter, Linkedin, Facebook and blogging for business purposes, who want to learn more and go to the next level.
The book is full of real examples, definitions and adaptable suggestions. It will help you to think about your "strategy" and how to implement social media into your business. The book is very well designed, so that it can either be read through, or used as a reference tool to learn more about a specific topic. Michelle clearly explains the rationale and issues regarding social media in general (which is outstanding), then provides the What, Why, and How to use each of these tools, as well as Tips for each. She has even included a very detailed footnote section, for those interested in further reading or support for her content, as well as a thorough Glossary.

This book will definitely be helpful to professional firms (both small and large, for a partner in charge or the social media "champion"), as well as anyone else who has an interest in applying social media for their business. This is an excellent book, which I highly recommend. Anyone who wants to learn more about this topic will find this a must-have book.
Disclosure: I have no relationship with the author of this book, other than being "connected" via Twitter.
Social Media Strategies for Professionals and Their Firms: The Guide to Establishing Credibility and Accelerating Relationships (Wiley Professional Advisory) Overview

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Social Networks and Organizations Review

Social Networks and Organizations
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Social Networks and Organizations ReviewMany books have been written about social networks. But few review the research on social networks in organizations.This book by Kilduff and Tsai is one that reviews a vasy body of literature about social networks in organization. Further, readers are gently exposed to key network concepts. Students who would like to learn the mechanics of network analysis and its usage in theory testing can refer to the appendices. For established researchers seeking potential new research questions, this book provides a wealth of interesting research questions. Most books on social networks are techical, hard to grasp and do not establish the relevance of social networks to organizational research. This book is an exception.Social Networks and Organizations Overview

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Smart Start-Ups: How Entrepreneurs and Corporations Can Profit by Starting Online Communities Review

Smart Start-Ups: How Entrepreneurs and Corporations Can Profit by Starting Online Communities
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Smart Start-Ups: How Entrepreneurs and Corporations Can Profit by Starting Online Communities ReviewThe whole first part of the book is basically built around one idea: mobile phone based "communities" & social networks. He keeps reiterating the same point in different ways while promising to explain how to do any of the stuff he talks about in later chapters. The first hundred pages come off sounding like a commercial for the author's other chapters or other projects.
By the time you actually get to the later chapters you'll find them very weak on any substantively useful information or action steps to emulate. The whole project just seems rushed to capitalize on current Web trends and makes a hypothesis of dubious relevance.Smart Start-Ups: How Entrepreneurs and Corporations Can Profit by Starting Online Communities Overview

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Socialnomics: How Social Media Transforms the Way We Live and Do Business Review

Socialnomics: How Social Media Transforms the Way We Live and Do Business
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Socialnomics: How Social Media Transforms the Way We Live and Do Business ReviewQualman insightfully advises companies to patiently build relationships with customers through social media, rather than instantly getting a customer's name and e-mail address into its database. "Good businesses realize that it's not all about the instant win of getting someone into a database," he says. "Rather it is cultivating that relationship via social media. If it's done correctly, you will have a relationship that lasts a lifetime." Throughout the book he tries, but doesn't quite succeed, to show how to "correctly" cultivate such relationships.
Another insight: He says on page 111 that marketers will need to create content (news, entertainment, and how-to information, for example) for their websites, not just advertising messages.
Unfortunately, insights like those are few and far between.
Qualman's platitudinous premise is stated in the introduction, and again in the conclusion:
"It's all about the economy, stupid. No, it's all about a people-driven economy, stupid. If anything, I hope that you have learned this from reading this book."
(In the introduction, Qualman explained that the phrase "It's the economy, stupid" was coined in 1992 by James Carville, Bill Clinton's campaign manager. Qualman merely "adjusted" that phrase to create the book's alleged premise.)
After reading the book, I still don't have the slightest idea how the "people-driven economy" differs from "the economy." Or what the adjusted phrase means.
This book is full of superficial anecdotes and miniscule case studies, platitudes and generalizations, unsupported opinions, idle speculation, specious claims, inconsistent style, imprecise language, typos, and bad punctuation.
In some of Qualman's examples, I couldn't tell whether the facts were real or hypothetical. In many of the micro-case studies, he shows how a company accomplished a certain objective through social media, but does not establish that the objectives could not have been accomplished more cost-effectively through other marketing channels.
He describes the case of Dancing Matt--about Matt Harding, who filmed himself dancing around the world and put his videos on YouTube. The videos were hugely popular, so Stride Gum sponsored his further travels and video production. Stride exercised restraint and placed its logo discreetly at the end of the video (in the post roll). Qualman claims Stride earned "millions of dollars in brand equity," but does not support that claim with any data or sources. Is it his own guesstimate, or did the company tell him it earned "millions"? No clue.
He claims that social media activities "connect parents to their kids like never before." He offers no source, data, or study to support that statement, and he is clearly not qualified to offer that opinion.
Regarding microblogging, he says, "What once took place only periodically around the watercooler [sic] is now happening in real time." Huh? What can be more real-time than water cooler conversations?
He says (on page 52) that micro-blogging functions as a kind of log that you can look back on--at the end of a day or week or month--and review your posts and updates. "It's extremely enlightening because it shows you how you are spending what precious time you have." Ah, yes, it's not only improving the way parents relate to their kids, it's therapeutic as well.
As a downside of social media, he says, Generation Y and Z [are having] difficulty with face-to-face conversations." No support for that claim. Is that his personal observation? He's a marketer, not a sociologist.
He says that staying connected, through social media, to the people who elected Obama president will be the "key to his success as president." The key!
He says social media "allows for a government to be more in tune with the country and to truly run as a democracy by stripping away the politics and getting to the core of what matters." Uh huh.
He recites marketing platitudes that have been true for decades or centuries, but treats them as though social media makes them especially true. An example: "Companies that produce great products and services...will be winners in the socialnomic world."
Here is an example of idle speculation. Qualman uses an example involving NBC's failure to put its 2008 Olympics coverage online in certain circumstances. "Most likely, NBC and their advertisers...were judging themselves using old metrics..." Sorry, you can't prove a point with a "most likely." Qualman could have contacted NBC's marketing department and asked them why they didn't. But that would have required real journalism.
Regarding the concept of network neutrality (although he doesn't use that phrase), Qualman says that if Internet service providers start charging for usage ("per stream") rather than a fixed monthly fee, that would be "malicious."
Qualman devotes almost five pages (perhaps the longest case study in the book) to the Scrabulous case, where the Agarwalla brothers created an online game similar to Scrabble, which they called Scrabulous and which attracted 500,000 daily users at its peak. Hasbro, owner of the Scrabble brand, issued a cease-and-desist letter and pushed Scrabulous off the web. Qualman excoriates Hasbro for being heavy-handed in the case, and he quotes several other marketing professionals who likewise criticize Hasbro for being short-sighted. Yet Qualman presents not a single quote or statement from Hasbro, nor does he speculate as to why Hasbro's believed its legal action was necessary.
I could go on, but you get the point.Socialnomics: How Social Media Transforms the Way We Live and Do Business Overview

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Branded: How Retailers Engage Consumers with Social Media and Mobility (Wiley and SAS Business Series) Review

Branded: How Retailers Engage Consumers with Social Media and Mobility (Wiley and SAS Business Series)
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Branded: How Retailers Engage Consumers with Social Media and Mobility (Wiley and SAS Business Series) ReviewDecided to read this book because we work with many retailers and brands that sell through retail. All are at various stages of trying to figure out the space and how it best applies to their business. It was a quick, insightful and well-written read. On my iPad, I have about 50 highlighted notes to integrate into upcoming strategy presentations and consulting engagements. Love the case stories and the depth in which they go. Very valuable insight. Recommend.Branded: How Retailers Engage Consumers with Social Media and Mobility (Wiley and SAS Business Series) Overview

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Listen First: Turning Social Media Conversations Into Business Advantage Review

Listen First: Turning Social Media Conversations Into Business Advantage
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Listen First: Turning Social Media Conversations Into Business Advantage ReviewQuick Review:
Being a good listener, argues Stephen Rappaport, is an increasingly important skill in the age of effective Internet marketing. This playbook by the Advertising Research Foundation is a detailed (perhaps over detailed) effort to help businesses both small and large learn how to leverage social media as a platform for marketing research. Although quite difficult to read, its value lies in its difference: unlike most social media marketing books, this one is all about listening and research.
I teach Social Media Marketing both online and in San Francisco (you can click on my profile or Google Jason McDonald to find me), and this book is a one-of-a-kind new perspective on social media marketing and reputation management, that I will recommend to my students and colleagues who want to look before they leap into social media marketing!
Detailed Review:
Listen First! Social Media Marketing Research
Marketing ultimately is about selling; marketing is to selling, as strategy is to tactics. So as marketers, we are the eyes and ears of our companies - constantly scanning the environment for opportunities and threats. As Rappaport argues in this book, the new social media landscape provides unprecedented opportunities for us to 'listen in' to our customers - and thereby gain insights into both opportunities and threats.
Whereas previously marketing research was largely about surveys, focus groups, observational methods, and sales data, now we can hear customers as they complain, customers as they praise, customers as they suggest ideas to us (and to each other). Social media venues such as Twitter, Facebook, Yelp and the like are a veritable gold mine of untapped marketing intelligence.
For that brilliant insight alone - I recommend that you buy this book. Heretofore, most social media marketing books have largely been about talking and getting customers to talk about you; this book switches our focus to the logic of listening.
Defining Marketing Objectives
As marketing needs clear objectives, so too does marketing research and so too does listening in to social media platforms like Twitter and Facebook. Rather than provide clear outlines and guides, however, this is where the book falters a bit. It has many, many case studies but all written in small fonts without clear breaks between concepts and best practices. There is a ton of information in the case studies, but it is really up to you (the reader) to tease it out. It's unfortunate that the book's editor didn't know where the BOLD key was in Microsoft word! That would have made the book a lot easier to read, and to get the correct take-aways.
I especially liked the distinctions made. For example, Rappaport distinguishes between Brand Backyards like one's own Twitter account, blog, or forum and consumer backyards such as the Facebook, YouTube, and Twitter accounts of others. Too often, corporations have tried to control the social media marketing dialogue rather than embrace the necessary chaos of this new marketing world order.
The case study on Justin Esch and Dave Lefkow who provide bacon-flavored products is especially informative. Rather than getting stuck down with academic research agendas and objectives, the two basically trolled user forums and blogs to realize the obvious: everything tastes better with bacon! From this social media marketing insight a bacon powerhouse was born.
At the level of theory, Rapaport reminds us, an overly academic researcher might have objected to the lack of statistical rigor in the I-love-bacon listening strategy. But, he reminds, us the results (sales!) speak for themselves.
So first define your objectives, and then listen. Or better yet: define your marketing objectives as you listen, and don't get too hung up on social science rigor!
Reputation Management and Social Media Marketing Listening
Among the new social media marketing buzz words is reputation management. Rapaport only touches on this subject, but reminds us that listening is a critical element of an effective reputation management strategy. You have to know your reputation, after all, before you can manage it!
He concludes the book with a list of online resources, that I will peruse and investigate during my summer break. I track hundreds of free social media tools, and I am eager to investigate his picks. My hat goes off to him for having a list of resources as many otherwise great books, leave us hanging. In this age of the Internet, no book is complete without a list of links and Rapaport obliges. Thanks!
Listen First: Turning Social Media Conversations Into Business Advantage Overview

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33 Million People in the Room: How to Create, Influence, and Run a Successful Business with Social Networking Review

33 Million People in the Room: How to Create, Influence, and Run a Successful Business with Social Networking
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33 Million People in the Room: How to Create, Influence, and Run a Successful Business with Social Networking ReviewI highly recommend this book to anybody trying to get their head around the concepts of social networking and why it may be relevant to you.
This book really clarified in my mind, why it is so important to put yourself out there and make growing your network part of your daily ritual along with eating a healthy breakfast and exercise. In all three cases, the benefits may not immediately felt, but over time the payback is indisputable!
Each chapter contains important lessons of how to leverage the tools that now exist so that you can establish and grow your brand online. The story of how Gary Vernechuck, a 22 year old, transformed his parent's wine business from $2 million a year to $45 million a year and became a mini-celebrity in the process is a lesson that can be applied by both individuals and corporations.
In today's down economy, creating a rich network of people that you can tap into is more important than ever before. Need a job? Need a recipe? Need advice on where to stay in the south of France? The more people who know you directly relates to the more people who can help you achieve your goals whatever they may be. It worked for Obama (he tapped into the social networking to raise huge amounts of campaign funds), it can work for you too.
The tools that Juliette gives you in this book can easily be applied by anyone regardless of your field. These are the ingredients you need to know in order to become a 'mini-celebrity'.
The book is both a practical guide for anyone looking to carve out a niche online and get their brand noticed.33 Million People in the Room: How to Create, Influence, and Run a Successful Business with Social Networking Overview

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The Network Is Your Customer: Five Strategies to Thrive in a Digital Age Review

The Network Is Your Customer: Five Strategies to Thrive in a Digital Age
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The Network Is Your Customer: Five Strategies to Thrive in a Digital Age ReviewThis is a fabulous book. A lot of marketing experts offer half-baked hints and tips for exploiting the potential of social networks. Rogers, however, has thought long and hard about the implications of the network for companies, and he applies his intelligent analysis to examples in various industries and in politics. His five strategies derive from this analysis. They're clearly presented and supremely actionable. Among the millions of words written about marketing in the digital age, this book stands out as really insightful and important. If you want a deep understanding of the implications of digital connections for marketing, as well as some practical tools you can implement in your own enterprise, this is the book you want. I recommend it very highly.The Network Is Your Customer: Five Strategies to Thrive in a Digital Age Overview

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The Whuffie Factor: Using the Power of Social Networks to Build Your Business Review

The Whuffie Factor: Using the Power of Social Networks to Build Your Business
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The Whuffie Factor: Using the Power of Social Networks to Build Your Business ReviewI've become increasingly accustomed to ideas best captured as magazine articles being extended into books. It's sometimes a bit offensive to be sold something long when something short would have done.
"The Whuffie Factor" is something else entirely -- a sentence or a paragraph expanded into a book.
Here it is: Your social reputation is important, so cultivate it well.
Save your money. This book is insulting.The Whuffie Factor: Using the Power of Social Networks to Build Your Business Overview

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