The Word of Mouse: New Age of Networked Media Review

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The Word of Mouse: New Age of Networked Media ReviewAs more and more devices develop networking capabilities, from computers to games, mobile phones, television and household appliances, the network idea is ever expanded: but how does programming expand with it, to create a flow through the network. Jim Banister is a veteran industry media executive working with big companies such as Disney and Time Warner: his survey analyzes the success stories of internet companies which have become models for networking, outlines the potentials of networked media, and tells businesses how to tap into this potential. Word Of Mouse: The New Age Of Networked Media is a very highly recommended and intriguing survey of evolving programming - and its potentials.
The Word of Mouse: New Age of Networked Media Overview

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Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves Review

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Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves ReviewPenenberg deftly explores the viral growth of businesses through a few historical stages. Tupperware is a good early example, but the book really takes off when he delves into the dawn of the web, a period the author has a tremendous grasp on. He knows this history and the people who shaped it as well as anyone, and brings to it a shrewd analysis that carries through to the more current examples. Unlike too many other books in the category, it is extremely well-reported.
For someone who grew up alongside the Internet, reading the book gave me a richer understanding of the developments that brought us to the current stage. It's impossible not to notice that without a Web there is no Mosaic there is no Netscape there is no IE there is no Google there is no Myspace, Flickr, Facebook, Twitter, there is no whatever's next. Every one of those businesses grew in a strikingly similar way. Which means that the next ones will as well; a powerful lesson for anyone working in the digital space.
Viral Loop is a rare business/tech book that looks back lucidly at the past, is astonishingly relevant to what is happening TODAY, and won't seem the least bit dated in the coming years--if anything, I bet it'll seem prescient.Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves Overview

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