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Social BOOM: How to Master Business Social Media to Brand Yourself, Sell Yourself, Sell Your Product, Dominate Your Industry Market, Save Your Butt, ... and Grind Your Competition into the Dirt ReviewIt is kind of surprising that the author of this book, who has quite an online following, has only come up with 8 reviewers for his book to date. Normally a "connected" Internet guy will leverage his or her followers through blog posts, tweets, and ezine messages to get positive reviews posted on Amazon for his book. That doesn't seem to be the case here. I wonder why???
I first heard of Gitomer in 2004 when I was working down in Charleston, SC for a nonprofit fundraising-consulting firm. The lead consultant loved getting Gitomer's "Sales Caffeine" ezine and clicking through to the sales rants Gitmer penned and starred in. David would holler into my office and say: You gotta check out Gitomer on this rant. I'll have to admit some of those rants were pretty commical.
Now, about the book at hand. I'm a tough grader when it comes to social media books these days. I've read a ton of them (and posted reviews for some) and there rarely is much worth reading printed these days. Social Boom is better than most, though. Not because the book is particularly enlightening. No, because it is NOT all that enlightening. What makes this book different is the author has written a book about what he does with regard to social media. And he has been pretty successful with it I might add. I recommend you read the book, but more importantly you should study everything the author has done online to build his Internet presence. It's all there to be found, looked at, studied, analyzed, and interpretted. It's the combination of the book and the author's online presence that make the book worth something.
Gitomer is basically a sales trainer who has become an expert at self-promotion. I suspect his bread and butter money come from large corporations that hire him to do in-house sales training sessions. He's a public speaker, an author, and in my humble opinion a digital video star. Does he really provide value like he claims? Not really. He's a mouthpiece and an entertainer. But that is what self-promotion is all about.
The core to Gitomer's self-promotion empire is a basic Web site, an ezine mailing list, You Tube videos, and his books. The linkedin, twitter, and facebook are all add-ons. Linkedin is a nice place to look for prospects. It might be a good place to find CEOs who can pay for sales training. Twitter is just a mini ezine mailing list. And facebook, that's a joke unless you are looking for business in Africa or some other 3rd world country. 4 stars!
PS. I don't think Gitomer would be nearly as successful at what he does if he did not write, produce, and star-in his You Tube videos. I think if you took his videos out of the mix he would not have nearly as much to talk about in this book as he does. Having said this, I thought the book should have had more on how to write, produce, and upload videos into You Tube. He doesn't go into much detail about that and without that you won't have the success that he has had.
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