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Social Media for the CEO: The Why and ROI of Social Media for the CEO of Today and Tomorrow ReviewEve Mayer Orsburn appropriately titled her book 'Social Media for the CEO,' as the book addresses the very fundamental issues confronting business leaders in the social media realm. Orsburn presents the reasoning for adopting social media for your business with straightforward reasoning and examples that any professional can relate to. This book is about more than just how to tweet or how to set up your Facebook page. Rather, Orsburn explores in depth the communications strategy needed to effectively convert social media success to business growth. Perhaps the most important aspect of this book is Orsburn's Social Media Equation, which lays out a formula to guide content production and interactions. A must read for every business professional!Social Media for the CEO: The Why and ROI of Social Media for the CEO of Today and Tomorrow OverviewWant to learn more information about Social Media for the CEO: The Why and ROI of Social Media for the CEO of Today and Tomorrow?
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