Marketing Shortcuts for the Self-Employed: Leverage Resources, Establish Online Credibility and Crush Your Competition Review

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Marketing Shortcuts for the Self-Employed: Leverage Resources, Establish Online Credibility and Crush Your Competition ReviewI just attended a seminar by Mr. Schwerdtfeger and the only thing less than excellent about it was trying to pronounce his last name. I am a web business consultant and the problem is that the possibilities of social media are endless. Mr. Schwerdtfeger makes the steps that work clear and sorts out clearly what does and what does not work, and how exactly to use each form of social media. Each chapter is about 4 pages on one subject, and has a checklist of action steps at the end. This is as close to an action plan as you can find. Anyone using or needing to use social media must have this book. He doesn't say "Use Twitter," he tells you how to make it work for you. He doesn't say "Use Linkedin," but tells you what works and doesn't. BTW--he gave an excellent presentation, but you would also want the book as the details are outlined there. I have been to the workshop, reviewed the book, and read the first 8 chapters. I am definitely finishing it this weekend to develop polish up my social marketing action plan.Marketing Shortcuts for the Self-Employed: Leverage Resources, Establish Online Credibility and Crush Your Competition Overview

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The Business of Influence: Reframing Marketing and PR for the Digital Age Review

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The Business of Influence: Reframing Marketing and PR for the Digital Age ReviewPhilip Sheldrake's book on influence is one of the most rewarding reads I've had this year. It's not for the faint hearted and requires concentration as it is simply JAM packed full of nuggets of wisdom and insight. In fact, I think this book will become a reference book for me over the next 6 months. I love the way that Philip tries to help people in my industry align activity and tactics to real business value and insight. I think he provides a thought provoking framework to help shape how businesses are structured and how they need to change mindsets and adjust to the new world that surrounds us all. The Influence Scorecard, builds on the Balanced Scorecard and similar business performance management approaches and is certainly something I want to get my head around so I can take this back into businesses that I work for. I highly recommend this read for ANYONE in marketing, communications and PR, it's simply a must read.The Business of Influence: Reframing Marketing and PR for the Digital Age Overview

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Launch: How to Quickly Propel Your Business Beyond the Competition Review

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Launch: How to Quickly Propel Your Business Beyond the Competition ReviewI started reading Launch and haven't put it down. Launch is a great book with tons of good info on marketing your business through content and social media. As a frequenter of the Social Media Examiner's Success Summits, it was definitely on my list of must-have books and WOW, I'm so glad I got it. There is not a single chapter that I haven't found useful information. The book covers everything from strategy to implementation and is applicable to any business. It's also an easy read with the chapters split into sections that make the concepts easily understandable and inviting. Enjoy!Launch: How to Quickly Propel Your Business Beyond the Competition Overview

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Everywhere: Comprehensive Digital Business Strategy for the Social Media Era Review

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Everywhere: Comprehensive Digital Business Strategy for the Social Media Era ReviewI just finished this book and it does a great job describing the dynamic now in play at every organization regarding social media. It illustrated how social media is going on a whirlwind tour throughout your organization touching areas I never expected it to touch. It's not like the early days of the internet - where you can hire a bunch of coders, stick them in a corner and have them create your website and do all things web - its much more involved and truly touches "everywhere" in your organization. Because of that you need a comprehensive strategy that will involve the whole organization and leverage the human network and human capital typically trapped in organizations of all sizes. This book does an excellent job of explaining and then illustrating with real world examples how to create a strategy that will unlock the power hidden everywhere in your organization. Excellent read - thank you Larry!Everywhere: Comprehensive Digital Business Strategy for the Social Media Era Overview

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Social Media Playbook for Business: Reaching Your Online Community with Twitter, Facebook, LinkedIn, and More Review

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Social Media Playbook for Business: Reaching Your Online Community with Twitter, Facebook, LinkedIn, and More ReviewThere are two types of books about Social Media Marketing. The first type is a down-and-dirty laundry list of every social media under the sun with detailed information on how to set up a page, put in a nifty background image, post a post, and every other esoterica. But very little theory. The second type is a theory book with lots of mind candy, but short on the details.
Funk's book is more the latter, a theory book. It has lots of interesting theory and tidbits, but few web links and few "how to" examples. It's a concept book, one that gets your mind thinking. It doesn't give you a plan, or a concrete laundry list of to do's. So if you buy this book, also buy a more practical book on Social Media Marketing (or take a class on SMM; I teach Social media Marketing online and in San Francisco - just Google 'Jason McDonald' to find my classes).
But, this book has one precious amazing chapter: Fails and Fiascos. It is the ONLY book I have every read on SMM, and I read a lot of them, that discusses blazing failures. I read these books on BART on my way up to my own Social Media Marketing classes in the city, and I was laughing out loud at 'Jennifer Laycock and the Pork Board,' 'T&J Towing,' and 'Monster Versus Vermonster.' Funk does an amazing job describing these 'Social Media Fails' and he gives you great feedback and food for thought on what might work, and what might blow up in your face in terms of Social Media Marketing.
Most of these books are just cheerleaders for social media. Funk actually gives you some of the down and dirty, explaining - for instance - that the vast majority of Twitter and Facebook pages for businesses just languish in cyberspace.
For that, this book is worth a buy and I will recommend it to my own students who want not to be the next 'Epic Fail' of Social Media but the next 'Epic Success.'Social Media Playbook for Business: Reaching Your Online Community with Twitter, Facebook, LinkedIn, and More Overview

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Small Business Smarts: Building Buzz with Social Media Review

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Small Business Smarts: Building Buzz with Social Media ReviewYou always hear about the importance of social media in business. However, many small business owners just don't think it is necessary or think it's for them. This book clears up the questions behind the importance of incorporating social media into your small business marketing and advertising efforts in a simple and fun way.
It's no secret that the one thing everyone carries around these days is a cell phone and access to information is at their fingertips. This book helps you understand how to capitalize on that and not miss out on an opportunity to communicate with your customer in a practical way.
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