eMarketing Strategies for the Complex Sale Review

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eMarketing Strategies for the Complex Sale ReviewUnlike many of the "new marketing paradigm" books, Albee doesn't repeat the viewpoint of "be everywhere, all the time blogging, twittering, [insert latest social media craze here]." Instead, she advocates a more thoughtful approach to content marketing, one that is better suited to the deliberate and complex marketing activity of large B2B companies.
The planning guidelines are very helpful for making manageable a large corporate content effort and measuring the impact of your new marketing efforts. If you want to give your executives a book to help them understand why you are taking your marketing activities in new directions, this is the one.
The book also presents many guidelines for copywriters on new marketing styles, storytelling techniques, and understanding reader's needs for and perceptions of content.
The book has one significant shortcoming, which caused me to rate it as 4-star instead of 5-star: The book presents only a few real-world examples. More examples would help to validate the author's points and add interest to what is sometimes a dry writing style.
Overall, this is a book that you'll want to give a thorough read, mark-up, share with your team, and reference again.
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Digital Impact: The Two Secrets to Online Marketing Success Review

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Digital Impact: The Two Secrets to Online Marketing Success ReviewGenerally, I do not think much of books touting an "x" number of solutions, and less so those claiming access to secrets or arcane knowledge. But my quick flip to the introduction on page 4 grabbed my curiosity and I read it all. No regrets. Overall, an easy read, infused with several empirical datasets...(No surprise here, Ramsey has access to all eMarketer's stats anyways).
Quite impressed with the broad scope and the well thought-out perspective on effective digital advertising. I know from experience that articulating a "universal theory" of digital measurement is not an easy feat, even for experienced analytics professionals. But this book made a commendable attempt. With this strong opening on analytics and content established in the first couple of chapters, the book proceeded to weave the concepts into its discussion of the common channels any digital marketer strives to harness today--display, email, search, mobile, and video.
Audience new to or interested in digital analytics or digital marketing should find this book educating (and entertaining in certain respects), providing a good foundation for understanding other content they may encounter on the several good blogs and articles out there. The advanced digital analytics or strategy professional will find the book refreshing and will certainly pick up additional perspective that will serve him/her well as we all navigate this highly dynamic digital space.Digital Impact: The Two Secrets to Online Marketing Success Overview

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Launch: How to Quickly Propel Your Business Beyond the Competition Review

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Launch: How to Quickly Propel Your Business Beyond the Competition ReviewI started reading Launch and haven't put it down. Launch is a great book with tons of good info on marketing your business through content and social media. As a frequenter of the Social Media Examiner's Success Summits, it was definitely on my list of must-have books and WOW, I'm so glad I got it. There is not a single chapter that I haven't found useful information. The book covers everything from strategy to implementation and is applicable to any business. It's also an easy read with the chapters split into sections that make the concepts easily understandable and inviting. Enjoy!Launch: How to Quickly Propel Your Business Beyond the Competition Overview

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Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships Review

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Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships ReviewIf you work in marketing for any size company there are three reasons you need to buy AND READ this book.
1) You'll gain the knowledge you need to spend your dollars wisely.
2) You'll learn the technical terms that will let you ask the right questions in the right way with the right words.
3) You'll see that you absolutely need to stop whatever you are doing immediately and get a social media strategy. The world is changing before our eyes!
Thanks Paul and Eric for your bravery and willingness to go to market with your book first. I wish I had your foresight and your courage!
Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client RelationshipsSocial Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships Overview

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The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web Review

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The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web ReviewThis latest book by the prolific writer and speaker Mari Smith is her best book yet. Among the blizzard of books on social media and the various social media platforms (e.g. Facebook, Twitter, Linked-In, etc,) being published, this book stands head and shoulders above the others (many of which I have read in order to stay current in an area so important to my clients).
What makes this book so special is Mari's focus on relationships. Anyone can use the social media platforms, as so so many do, to create a stream of one way communication that is quickly lost in the millions of posts every hour. The seemingly better strategy is to put the "social" back in these social media tools and Mari does a great job of laying out how to do this on both a strategic and tactical basis. And she manages to do so with a writing style that is supportive for relative "newbies," while still offering valuable insights to very experienced social media aficionados.
The book is very smartly organized into two parts: the first part describes relationship marketing basics, and the second then goes into detail on nine specific steps for growing your business (or your personal visibility) through relationship marketing. I was pleased to see just how current the book was on the latest developments, no easy chore at the speed of change in social media.
What I liked most was the way that Mari illustrated her concepts with personal stories about what has worked (and not worked) for her. In a world where so many proclaim to be social media experts, few - if any - have the demonstrated track record that Mari enjoys on the various major social media platforms. Her role modeling of that which she teaches in this book (and in her courses, which I have had the pleasure to attend) makes her someone worth listening to, if not emulating. Mari advocates "radical strategic visibility"... and enjoys the benefits of having achieved exactly that. Having her share how she has accomplished this might seem pretentious coming from some, but not from Mari whose writing style reflects the delightful spirit and wonderful grace that one experiences when meeting her in person or communicating with her on one of the platforms.
If you want to learn the latest from someone who is widely regarded for "knowing her stuff," communicates her wisdom in an easy to read and to understand style, and walks her talk, this is a must read on this important topic. A definite Five Star+. Don't just read this book; implement Mari's nine steps and you will begin to experience the benefits of "radical strategic visibility."
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Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series) Review

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Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series) ReviewI should preface this review by saying I have been podcasting and creating content for the web for over five years now, and that I regularly help clients do the same. This said, I was expecting Content Rules to be a good book on the subject, but perhaps one of those that did not speak to me, because of my experience. I was wrong- Content Rules speaks to everyone- even seasoned content creators, by providing the metrics we may know around content creation, but haven't yet articulated, and helps make the case for content for everyone from people getting their feet wet on the Web for the first time, to those who are looking to raise their game and up their level of engagement with others online.
Content Rules is compelling and honest from the introduction on. It is a book I can hand my clients, friends, teachers- almost anyone who wonders why people need to or bother creating content for the web- to help not only explain why compelling content is important, but how to create it. It helps people break down the barriers that often get in the way of creating compelling content, and instead gives them some parameters on how to make sure your authentic and compelling voice shine through. In addition, the examples and case studies in the book bring the rules to life, in a way that will help folks understand how to find their human voice, and why that is so important to success in contrast to another paragraph of over-polished, sanitized, personality-free "safe" messaging.
I'm really excited by Content Rules as a book I can enthusiastically pass on to friends, colleagues, clients and more. If it's between a more generic book on social media or online marketing and this one, you need Content Rules because it will help you understand the fundamental approach you need to take regardless of the tool, platform, network or marketing plan- you need to concentrate on your Content first.Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series) Overview

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