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Nonstop Networking: How to Improve Your Life, Luck, and Career (Capital Ideas for Business & Personal Development) ReviewI purchased this book based on the multiple 5-star reviews. Now that i have read the book,I have the following comments:
The bottom line is that this book DOES have a few good networking pointers. Unfortunately, I found that much of the book contains fairly straight-forward advice, for example things like "listen with your inner ear" when talking to others, be "caring," etc.
Also note that the book is 170 pages, but is printed in double-space and large font, and the width of many of the 5-inch wide pages is further reduced by a second 2-inch internal margin in which is printed special notes and call outs. In short, this book is a lot shorter than it lets on. I would guess its a 50 page book in standard font, single space, etc. Not that this is bad, just know what your getting when you buy it.
I don't want to be too negative however. The author deserves credit for giving good advice on how to organize contracts into certain groups to help target networking strategies. The use of gifts in maintaing one's netowrk, and several other tips on staying connected to contacts. I particularly found Chapters 7 ("Keeping your Network Alive and Growing") and 9 ("Organizing and Keeping Track of Your Network") particularly helpful. I hope there will be more of this type of advice in her next book (*See comments below).
I am still waiting for a straight-forward networking book that remains focused on techniques and strategies instead of abstact (and largely unhelpful) advice on "speaking with enthusiasm and energy." The latter type of comments, while important, can be dealt with in a single "etiquette/demeanor" chapter.
An annoying feature of this book is the "I have a friend name Charlie who..." approach to discussing the subject matter. An alarming amount of authors have now embraced the idea of introducing us to "friends" of theirs in each chapter of the book to expose the reader to different concepts. Personally, I find this method patronizing and unrealistic. It would be a lot more helpful for the author to write a chapter that starts out: "I interviewed 10 people, each of whose networking skills I admire. Their techniques had the following in common: [list]. Although, their individual styles varied in the following respects: [list]." "One method that my associate Charlie uses that I found particularly useful was ______. I personally use this technique but have modified it as follows:_________." "I was reported to me that ______ didn't work very well because _______." Etc.
Update: After I initially published this review, Ms. Nierenberg (the author) sent me an e-mail responding to my comments here on Amazon. She tactfully took issue with the "negativity" of my review. I went home and reflected on my comments and agreed with the author that my comments were too "negative." I have since amended the review above to be more constructive. I also note that Ms. Nierenberg told me that this book was intended as a starting point (a kind of "cliff notes" for networking) and that she was working on a second, more comprehensive book. I look forward to reading the second book, and I will post my review of that one as well.
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