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The Googlization of Everything: (And Why We Should Worry) ReviewThe Googlization of Everything offers a crisp vision for what kind of information society we should be building. That one might not agree with it is a feature -- this is a book that doesn't state the obvious. Rather, it pushes us to rethink what we take for granted, noticing the medium in which we swim, instead of just moving right along.The book is an impressive synthesis of the current thinking on and around Google -- much of it applicable to any contemporary dot-com with runaway success. One of Siva's objections to the "googlization" of the online knowledge space is that while institutions like libraries and universities typically plan to be around in a hundred years, companies like Google do not necessarily have, or plan for, such staying power. This is a nicely contestable sentiment -- that, as a corporate entity, Google is inherently shorter lived then, say, the University of Virginia, or at least its values are less consistent over time. It sets up a deeper question of what mix of institutions ought to contribute to the world and serve as gateways to our accumulated knowledge, and with what ethos (ethoi?).
In the last section, Siva proposes a Human Knowledge Project. The name is derived from the Human Genome Project. It is intended to be a "global information ecosystem," essentially a Google by and for the public sphere: "The Human Knowledge Project should [be] open, public, global, multilingual, and focused. It should be sensitive to the particular needs of communities of potential knowledge users around the world, yet it should be committed to building a global system that can erase the gaps in knowledge that current exist between a child growing up in a poor village in South Africa and another growing up in a wealthy city in Canada." The Human Knowledge Project also builds on the criticism that Google's rise to such extreme prominence is due in part to the failure of the public sector; thus Siva's proposal is a straight argument for a transfer of power back from private to public hands.
A major difference between this idealized project and the internet (or Google) as it exists now is its central focus on existing libraries as knowledge hubs. One of Siva's central concerns about Google, which emerges in the sections on Google Books and Google Scholar, is its pre-emption of librarians as organizers of knowledge. In his other work -- see The Anarchist in the Library: How the Clash Between Freedom and Control Is Hacking the Real World and Crashing the System -- Siva has sought to articulate a central role for librarians that some in the information studies community have yet to grasp. The Googlization of Everything is in some ways a sequel: a welcome contribution to our debates over the future of access to knowledge, one blending intimate knowledge of what librarians (and their digital corporate counterparts) actually do with a strong sense of what differences between them matter -- why the library remains of crucial importance as a mediating institution in a society awash in information.The Googlization of Everything: (And Why We Should Worry) Overview
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