Showing posts with label digital. Show all posts
Showing posts with label digital. Show all posts

Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation Review

Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation
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Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation ReviewAgree with others that this book is very well written. Easy to understand and reads quickly, which is notable for a book on a subject that could easily be made a much more complicated and technical conversation. Especially helpful are the 'pledges' at the beginning of each chapter that identify questions up front that the content in the chapter will address. Also helpful are the case examples at the end of each chapter.
From a content perspective, the book explores the main components of digital strategy, and is written in a way that is relevant to any size business, whether it be a large organization or a start-up. Personally, as a brand manager within a larger company, this book added depth to my basic understanding of digital marketing strategy and helped me better understand how it should be integrated into overall marketing strategy and execution.
However, since the digital (and especially social media) landscape has been evolving at such a rapid pace (and since the book was written), it would be great to see updates made to some chapters within the book to make it even more relevant.
Otherwise, this is a great book for those looking for an in-depth introduction to digital marketing principles and strategy, or even for those already familiar with digital marketing in their organization who would like to better understand how what they do fits into an overall digital marketing framework.Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation Overview

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Competing for the Future: How Digital Innovations are Changing the World Review

Competing for the Future: How Digital Innovations are Changing the World
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Competing for the Future: How Digital Innovations are Changing the World ReviewDr Kressel has captured the disruptions in society caused by fundamental shifts in the technology base dating from 1948 with the invention of the transistor and culminating in the recent emergence of IP networks as the dominant technological force behind our data and communications network. The early chapters deal with the history and impact of these important technologies and for those readers with a need to understand these technologies in greater detail, appendices are provided that take those interested into a journey of discovery into the important fundamental technology discontinuities such as Integrated Circuits, their scalability and limits, logic gates, semiconductor memories, semiconductor lasers and LEDs, photodetectors, fiber optics, and LCD displays which are used throughout the networks of today. These early parts of the book also point out the importance of the protocols that are used to transport data as well as the underpinning software methods that are used to build the networks without which engineers would not have been able to build today's Internet. Again, appendices are provided on these topics for the enquiring reader.
The book takes the reader through the early technology shifts that have enabled the knowledge economy and the author has mapped these changes to very basic but nonetheless revolutionary shifts in software, semiconductors, wireless and fiber optics. These dislocations taken together with the emergence of the venture capital industry and the entrepreneurial spirit fostered in the technology centers in Silicon valley and elsewhere, provided the mix for the revolutionary data networks to emerge which would have far reaching societal changes in later years. The book describes this journey and along the way the author draws our attention to the demise of the industrial central laboratories that nurtured the early inventions that gave birth to these technology dislocations and whose gradual disappearance in the 1960s and 1970s released large numbers of very bright scientists and engineers into both government laboratories and most importantly, small business start-ups. These in turn provided the incubators that gave birth to such technology behemoths as DEC, Intel and others.
Dr Kressel then shows us that the improvements in the secondary education system in the United States fuelled these new companies and together with significant venture capital, nurtured a large number of new companies. These companies had the heft to eventually produce the high performance optical systems, computers and servers necessary to populate early distributed data networks. These were born out of US government-sponsored activities to devise resilient data networks that could survive potential threats emerging from the Cold War of the 1970s and 1980s. These networks eventually were to become the Internet, a pervasive network that now has affected us all and which provides us with the infrastructure today to instantly communicate on a global scale and to provide an easily searchable database that enriches both our work and home lives. The author shows how the technology has disrupted many industries and has resulted in the loss of many companies who have not been able to respond to change in a timely fashion. He demonstrates that the Internet has given birth to countless companies that capitalize on the network to provide new services and industries but also points out that it also threatens today's telecommunication companies since the high available bandwidth agnostic to the flow of voice, data and video provides new opportunities for a new breed of service providers to bypass the legacy voice networks.
These technology shifts also bring about the emergence of knowledge and capability in other parts of the world and provide the infrastructure to transfer the manufacture of these key products and in some cases, their design. This in turn could threaten the developed economies by hollowing-out the industrial sector of these developed nations and stimulating the economies of the developing nations, which now can service their own needs. Dr Kressel concludes by pointing out that developed economies must develop internal policies that protect their important leading products and their manufacture while still providing a competitive framework that fosters new products to renew the cycle.Competing for the Future: How Digital Innovations are Changing the World Overview

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Networks and States: The Global Politics of Internet Governance (Information Revolution and Global Politics) Review

Networks and States: The Global Politics of Internet Governance (Information Revolution and Global Politics)
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Networks and States: The Global Politics of Internet Governance (Information Revolution and Global Politics) ReviewMilton Mueller's "Networks and States: The Global Politics of Internet Governance," continues his exploration of the forces shaping Internet policy across the globe. What Mueller is doing in his work in this book and elsewhere is becoming the early chronicler of the unfolding Internet governance scene. He meticulously reports on, and then deconstructs, ongoing governance developments along the cyber-frontier. He is, in effect, a sort of de Tocqueville for cyberspace; an outsider looking in and asking questions about what makes this new world tick. Fifty years from now, when historians look back on the opening era of Internet governance squabbles, Milton Mueller's work will be among the first things they consult.
Mueller's goal in "Networks and States" is two-fold and has both an empirical and normative element. First, he aims to extend his exploration of the actors and forces affecting Internet governance debates and then develop a framework and taxonomy to better map and understand these forces and actors. He does a wonderful job on that front, even though many Net governance issues (especially those related to domain name system issues and ICANN) can be incredibly boring. Mueller finds a way to make them far more interesting, especially by helping to familiarize the reader with the personalities and organizations that increasingly dominate these debates and the issues and principles that drive their actions or activism.
Mueller's second goal in "Networks and States" is to breathe new life into the old cyber-libertarian philosophy that was more prevalent during the Net's founding era but has lost favor today. Mueller says his "normative stance is rooted in the Internet's early promise of unfettered and borderless global communication, and its largely accidental and temporary escape from traditional institutional mechanisms of control." Mueller makes a convincing case for giving cyber-libertarianism, or what he calls "denationalized liberalism," another chance; a chance that it really never had. "At its core," Mueller continues, "denationalized liberalism favors a universal right to receive and impart information regardless of frontiers, and sees freedom to communicate and exchange information as fundamental and primary elements of human choice and political and social activity." Moreover, "this ideology holds a presumption in favor of networked, associative relations over hierarchical relations as a mode of transnational governance," he argues. "Governance should emerge primarily as a byproduct of many unilateral and bilateral decisions by its members to exchange or negotiate with other members (or refuse to do so)." Finally, he says, "a denationalized liberalism strives to make Internet users and suppliers an autonomous, global polity." In essence, it's about free will, freedom of action, and freedom of association. It's essentially classical liberalism for the Information Age. Mueller admits that "such an ideology needs to answer tough questions about when hierarchical exercises of power are justified and through which instruments they are exercised." But he continues on to make the case for "question[ing] the scope of national sovereignty over communications." "The governance of the Internet needs to explicitly recognize and embrace the principle that there are limits to national sovereignty over the flow of information," he says.
Mueller makes two additional crucial points in formulating his normative approach. First, he argues that from the perspective of Internet governance and individual rights, it is almost impossible to imagine an expansion of global Net governance for speech that does not also entail more significant economic regulation, or vice-versa. Second, he notes that "Denationalized liberalism embraces both property and commons and seeks to leverage their complementarities. It recognizes the coexistence and interdependence of markets, exclusive property rights, and shared/unowned resources in communication and information. It rejects the false idea that commons and property are mutually exclusive, totalizing principles for economic organization, seeing them instead as distinctive methods of organizing access to resources with their own virtues and failings." In other words, a proper understanding of cyber-libertarianism or denationalized liberalism shows that it is fundamentally agnostic as it pertains to proprietary versus commons-based form of production.
Mueller has made a beautiful case for cyber-libertarianism and he has given the movement its marching orders: "In short, we need to find ways to translate classical liberal rights and freedom into a governance framework suitable for the global Internet. There can be no cyberliberty without a political movement to define, defend, and institutionalize individual rights and freedoms on a transnational scale."
Even if you aren't compelled to join the cause, however, I highly recommend you pick up Mueller's "Network and States," anyway. It's a terrific survey of the current state of Internet governance and an important work of political science since it offers us a useful spectrum of Net governance viewpoints. It belongs on the bookshelf of every serious student of cyberlaw and information technology policy.Networks and States: The Global Politics of Internet Governance (Information Revolution and Global Politics) Overview

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The Millennium Matrix: Reclaiming the Past, Reframing the Future of the Church (Jossey-Bass Leadership Network Series) Review

The Millennium Matrix: Reclaiming the Past, Reframing the Future of the Church (Jossey-Bass Leadership Network Series)
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The Millennium Matrix: Reclaiming the Past, Reframing the Future of the Church (Jossey-Bass Leadership Network Series) ReviewWithout over-generalizing Rex Miller explains many trends we see around us and helps us consider where they will lead. He helps us understand how we got where we are today in a way that makes me thankful to be alive at this turning point in human history. While it was written with church leaders in mind, thinkers and leaders of all organizations will benefit from this timely work.The Millennium Matrix: Reclaiming the Past, Reframing the Future of the Church (Jossey-Bass Leadership Network Series) Overview

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