Showing posts with label connection. Show all posts
Showing posts with label connection. Show all posts

Loneliness: Human Nature and the Need for Social Connection Review

Loneliness: Human Nature and the Need for Social Connection
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Loneliness: Human Nature and the Need for Social Connection ReviewFrom http://www.laurafreberg.com/blog
I just finished reading Loneliness: Human Nature and the Need for Social Connection, which is coming out towards the end of August. The book summarizes, in very accessible terms, thirty years of work by John Cacioppo of the University of Chicago and his colleagues.
It's initially hard to get past the title. William Patrick, John's coauthor, relates how a friend reading an early manuscript found the word "loneliness" to be disturbing, even more so than "rape," "murder," or "death." This reaction fits perfectly with the major theme of the book-we humans are a very social bunch, and being cut off from other people, as in solitary confinement, might be the very worst punishment of all.
What I especially liked about the book is the constant, seamless integration of what we call "perspectives" in psychology, harkening back to William James. In other words, the neuroscience, social psychology, and cognitive science is all woven together so that you get the big picture. In other writing, John has compared psychology to a symphony, with the different perspectives contributing to the whole of our understanding just as the score, musicians, instruments, and conductor join together to produce fantastic music. He and William have definitely succeeded in bringing this integration to the study of loneliness. Given the all-too-frequent Balkanization of psychology into little subdomains, this approach is refreshing and informative.
Like William's friend, I found myself feeling sad at times while reading the book. I don't consider myself a lonely person, as I am blessed by having a close family and good friends. But I know a lot of lonely people, and reading the various case studies brought these people to mind in a vivid way. The sad mood lifted, however, when John would throw in some of his modest and self-deprecating humor, as in his description of his trip to "Grenada." Enough said. You need to read the book to find out the rest.
In spite of the sober topic, I think many people will jump at the chance to learn more from this book. My mother-in-law, over at our house for lunch, snatched up my copy and asked to borrow it. My daughters are pre-ordering theirs on Amazon. Kristin has mentioned that loneliness is such a huge issue for her soldiers, not only while they deploy, but even more so when they return to families who can't begin to relate to the things they've seen and done in combat. She's hoping that John will take a look at the vulnerability of soldiers to PTSD as a function of their initial loneliness scores, following up on research listed on the Loneliness site.
Best of all, the authors do not stop after describing the origins and implications of loneliness. Instead, there is a careful, thoughtful, step-by-step approach to reducing one's own loneliness. Following the recommended steps is never presented as a magic bullet, or a quick fix, but just a practical way, grounded in good science, to move from point A to point B. No matter how lonely or not lonely you feel, there are suggestions here to make the social aspects of life more meaningful.
Finally, I'd like to end by pointing out that these authors really do practice what they preach. The website for Loneliness has a menu feature called "socialize." In one of the blog entries, William Patrick describes how John insisted that he should be a "full co-author," instead of receiving his usual credits.
For those of you on Facebook, hope you join the Science of Loneliness group. There's something inherently ironic about that statement, but I hope to see you there soon. --Laura Freberg
Loneliness: Human Nature and the Need for Social ConnectionLoneliness: Human Nature and the Need for Social Connection Overview

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Social Nation: How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business Review

Social Nation: How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business
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Social Nation: How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business ReviewStarting with a real-life and enlightening exchange with is wife, Barry Libert begins to open our eyes to how we must take advantage of everything our new Social Nation has to offer. Libert seems to have written Social Nation so that we all can save the many good things about being in charge of a small company, of being an employee of a Fortune 500 company, of being a customer of the hardware store down the street.
Libert, has managed to write a business book which is truly for any adult, be they an employer, employee, or customer. The book has an excitement to it, due to how Mr. Libert has written at a pace which makes me and others feel that this is the time to fix some of the many things that were so great about American capitalism.
Today, if we did an impromptu interview out on the street, I would bet it would be hard to find customers who felt that the places they shopped actually even knew if they were a customer; and men and women who work in all sorts of buildings and industries would tell us that they have never had a real discussion with their manager or his manager together with other employees. Many would tell us that the "suggestion box," now seen only in movies before the 1970's, has been broken and out of service for the entire time they have worked at their job.
It is true that there have been "scares" about us losing how to really communicate with each other. Think of the television, then the cell phone, and ..... Libert spins no scare tactics in Social Nation. He has the facts. He cuts to the truth. For a number of decades businesses have cared more about assets and cash on hand, "than they did people and their relationships." Well, now, with the Internet and the Web, companies, employees and their clients can regain what made capitalism in the United States so great, we were all part of it. We can be again. Companies can offer clients their own Web sites which would contain information about the products they have purchased, and, the company would offer specials directly to the customer and not through a blaring commercial. This would all be done on an opt in basis, no push advertising. The customer receives a genuine invitation to be a part of that business.
Better yet, as Social Nation points out, employees and employers can start rebuilding, or for most of us, start from scratch, the building of trust, commitment, and loyalty. Social Nation illustrates that what our kids take as just part of life, business can use to listen to employees and what they have to say, the good, the bad, the great suggestion which may be a company's best selling product the next year. All of it is possible. Just as important, the employees will feel part of something, because they are part of something. Something that Libert's Social Nation makes many of us yearn for, only now, it can be revived and made even better. That is how American business works.
At a time when many of us are looking for things to be hopeful about, Barry Libert bring us a gift of hope and of success, in Social Nation.Social Nation: How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business Overview

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