The 29% Solution: 52 Weekly Networking Success Strategies Review

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The 29% Solution: 52 Weekly Networking Success Strategies ReviewThe authors start out with the premise that although networking is proven to be valuable in business, it is still rarely taught in business schools.
The book begins with a self-analysis test to help determine one's networking skills. Topics and assignments are broken down into 52 weeks, with spaces in some of the chapters for you to write in the book as you do that week's assignment. (Not every week has a writing area, so you may want to keep a separate notebook or keep notes and action steps on a Blackberry/PDA.)
It could almost be called Networking for Dummies or for Introverts or even for Clueless. I say that because the book addresses so many topics that brought some former co-workers and bosses to mind. MANY people who are in business at various levels could be helped by networking, but are not born schmoozers or networkers, and don't know where to begin.
This book charts out one of the simplest game plans for success that I've seen in quite awhile. It is not all new knowledge, but it is all in one place, so you can check off your progress and see what the next step is for growing your skills and your business. The plan is simple, but not always easy. As the authors say, it's netWORKing, not netEATing or netSITTing.
Topics included may require major changes or just minor tweaks to a person's life. Examples are: being accountable to a group, writing thank you notes, being engaging, writing a press release, getting and giving referrals, following up, being a change agent, becoming an expert, and more.
Recommended for complete wallflowers and introverts who may even know but don't ever DO. It's also good for extroverts and "self-made" individuals who think they are the best networkers in the world but who need refinement and more focus on others than just their own abilities and personality.
Terrific reference book to use and refer back to again and again.
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Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements Review

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Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements ReviewLet me begin this review by saying: if you're looking for a stodgy, traditional take on marketing that comes packaged in a business suit, move along. You're not gonna find it here. If you're looking for a brilliant handbook preaching a better way to build powerful, sustainable word of mouth movements - read on!
It's a shame amazon doesn't allow reviewers to attach photos to their reviews, because the number of dog-eared pages in my copy of Brains on Fire would speak for itself. I can tell you this, however: my copy arrived on a sunny Saturday morning. I opened it to take a peek, fully anticipating I would skim a few chapters and move along with my weekend. A few hours later, I reached the famous chapter eleven. In the process I had highlighted, underlined and dog-eared my way from cover to cover.
A true testament to the content of the Brains on Fire book, and its practical application in everyday life, became apparent in the days after I read the book. I found myself sharing bits and pieces of the book with a variety of friends and family inside AND outside the marketing world. Much to my delight, it sparked dialogue and discovery. The afternoon a friend pulled a pair of scissors out of her kitchen drawer was the same day she learned the word "fiskateer" (and gained a whole new respect for those orange-handled scissors!)
If you're looking for case studies, facts and figures, you'll find them peppering the pages, but it is the shared message of heart, movements and community-building that Brains on Fire is known for where you will discover the most powerful insight. As you read the book, you will be given an opportunity to evaluate what you're doing and how you're doing it. You'll recognize what can be gained when you relinquish sovereign control of a message you never had control of in the first place, and instead foster a sense of shared ownership by placing trust in the hands of the people whose stories and love define your company and what you do. You'll learn what it means to "become famous for the people who love you for the way you love them." And you'll come to understand why all of this really does matter.
The Brains on Fire book reads like a dinner party conversation with a bunch of dear friends crowded around a table exchanging stories, insight and wisdom late into the night. This isn't a book that will teach you the secrets to becoming something you're not. It is a book that reiterates true success stories come from being real and genuine, and that the passion is in the people.
Don't retire this book to the shelf, let it be an inspiration manual for using and sharing.
You may discover it not only sets your brain on fire, but your heart, too.Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements Overview

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Citizen Marketers: When People Are the Message Review

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Citizen Marketers: When People Are the Message ReviewOne of the first things that struck me when I began reading Citizen Marketers, was the ability that Ben and Jackie (calling them McConnell and Huba just doesn't fit) have to take a concept as misunderstood as Social Media, and scale it down to where it is accessible to all, and to do so without talking down to the reader. In fact, the book does such a good job of giving background on the various forms of social media, that it can double as a general primer on the subject.
But where CM shines is in explaining what exactly Citizen Marketing is, who these people are, and what motivates them. I'll be honest, going into reading this book, I was a bit worried that this would simply be a collection of case studies providing examples of citizen marketing, bookended with an introduction and conclusion chapter. Nothing could be further from the truth. Instead, Ben and Jackie have done exhaustive research into the subject of citizen marketing, and instead of simply rehashing examples such as the CGM buzz behind Snakes on a Plane, Jarvis' Dell Hell, or the liberation of Fiona Apple (quite possibly my favorite story in the book, which I'd never heard of previously), Ben and Jackie talked to all the parties involved, and discovered what they did, why they did it, and who they did it for.
Their conclusion was that they were dealing with, concerned citizens. Citizens whose love of their favorite brand compelled them to take action on its behalf. And thanks to the rise of the internet, and more specifically social media, those concerned citizens not only have the tools necessary to produce their own brand marketing, they have the ability to reach others, and mobilize them to share their cause. One person's blog post lamenting the cancellation of a favorite TV show can blossom into a full-fledged petition drive that saves the series. A bad customer service experience at a fast food restaurant can be recorded and uploaded to YouTube within minutes. Jarvis' post about his dissatisfaction over his Dell erupted into Dell Hell, which eventually forced the Austin-based computer maker to totally re-examine their customer-service, and revamp their policy on reading and responding to bloggers(IOW, creating a policy for reading and responding to bloggers).
But in my opinion, the heart of the book lies in Ben and Jackie's breakdown of Citizen Marketers into four distinct categories, which they have dubbed 'The Four Fs', all with their own motivations for their actions:
1. Filters
The Filters collect all manner of stories, blog posts, podcasts, etc. related to a specific topic, and present them in one place. These filters serve mainly as an aggregator for content in all forms related to a particular topic, but also add their own analysis and commentary on occasion.
2. Fanatics
The Fanatics are very similar to evangelists. They love(obsess?) over their favorite brand/product/person/company, and are committed to informing others about this topic. They are in the truest sense of the term 'Customer Evangelist'. But they also have great love for the brand/company/person, and aren't afraid to criticize any action that they feel is detrimental to its progress.
3. Facilitators
Facilitators are community creators/builders. They bring like-minded individuals together around a central framework, usually an only forum or blog. Ben and Jackie liken them to 'online mayors'.
4. Firecrackers
Firecrackers are the one-hit wonders of citizen marketers. They may create a hit sensation viral video, or a blogging meme, and then never be heard from again. As with their namesake, they burn very brightly and quickly, and burn out just as rapidly.
In conclusion, buy this book. It isn't a marketing book, it's a book about your community of customers. What motivates them, and what inspires them to take action, both on behalf of, and against your brand. A customer is shaken from their apathy toward a brand, and spurned to action either in response to a brand's indifference towards them, or as a result of the brand's reaching out and offering the hand of empowerment to them. Right now your brand likely sits on one side of this fence, and gaining a better understanding of your customers and what gives them the incentive to act, will help you understand how they view you.
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Building The Ultimate Network Review

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Building The Ultimate Network ReviewThis book has so many different suggestions that I needed to have a notebook nearby to capture the ideas. I wrote one of the chapters, so buying the book was a no brainer, but now that I've read the other chapters, I'm sooooo glad I was involved. Great stuff!Building The Ultimate Network Overview

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