Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements Review

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Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements ReviewLet me begin this review by saying: if you're looking for a stodgy, traditional take on marketing that comes packaged in a business suit, move along. You're not gonna find it here. If you're looking for a brilliant handbook preaching a better way to build powerful, sustainable word of mouth movements - read on!
It's a shame amazon doesn't allow reviewers to attach photos to their reviews, because the number of dog-eared pages in my copy of Brains on Fire would speak for itself. I can tell you this, however: my copy arrived on a sunny Saturday morning. I opened it to take a peek, fully anticipating I would skim a few chapters and move along with my weekend. A few hours later, I reached the famous chapter eleven. In the process I had highlighted, underlined and dog-eared my way from cover to cover.
A true testament to the content of the Brains on Fire book, and its practical application in everyday life, became apparent in the days after I read the book. I found myself sharing bits and pieces of the book with a variety of friends and family inside AND outside the marketing world. Much to my delight, it sparked dialogue and discovery. The afternoon a friend pulled a pair of scissors out of her kitchen drawer was the same day she learned the word "fiskateer" (and gained a whole new respect for those orange-handled scissors!)
If you're looking for case studies, facts and figures, you'll find them peppering the pages, but it is the shared message of heart, movements and community-building that Brains on Fire is known for where you will discover the most powerful insight. As you read the book, you will be given an opportunity to evaluate what you're doing and how you're doing it. You'll recognize what can be gained when you relinquish sovereign control of a message you never had control of in the first place, and instead foster a sense of shared ownership by placing trust in the hands of the people whose stories and love define your company and what you do. You'll learn what it means to "become famous for the people who love you for the way you love them." And you'll come to understand why all of this really does matter.
The Brains on Fire book reads like a dinner party conversation with a bunch of dear friends crowded around a table exchanging stories, insight and wisdom late into the night. This isn't a book that will teach you the secrets to becoming something you're not. It is a book that reiterates true success stories come from being real and genuine, and that the passion is in the people.
Don't retire this book to the shelf, let it be an inspiration manual for using and sharing.
You may discover it not only sets your brain on fire, but your heart, too.Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements Overview

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