The New Pioneers: Sustainable business success through social innovation and social entrepreneurship Review

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The New Pioneers: Sustainable business success through social innovation and social entrepreneurship ReviewThe subtitle for The New Pioneers is `Sustainable business success through innovation and social entrepreneurship'. So when I picked up the book, I thought it would focus away from the concepts of corporate responsibility and more on the social entrepreneurs who are demonstrating a new way to do business. This did not turn out to be completely true.
Tania Ellis has divided her book into two parts. `New ways, new needs' sets the framework for sustainable business by talking about the existing paradigms and how they are driving a new force for change. The second part - `New needs, new solutions' focuses on the paths to sustainable business, telling the reader about the new approaches that have been adapted and providing a range of example from which to learn.
In part one, Ellis takes the reader through a whole range of material, covering the whole of the current thinking in the sustainable business field. This part of the book is also full of examples of successful big and small businesses and their approach to their work. Ellis talks about corporate responsibility as well, but provides a clear understanding of what social entrepreneurship is, including the different approaches to defining this relatively new concept.
In part two, the author focuses on the changing world and what this means for the traditional CSR community. She outlines the arguments that have been made for Corporate Sustainability and Responsibility, rather than Social Responsibility as well as for Corporate Social Innovation. She also outlines the four Cs of sustainable innovation - clear purpose, corporate engagement, collaborative co-creation and clear communication.
Perhaps the one negative point of the book is that it is rooted in the present. If a reader picks it up in 3-4 years, he or she may be hard pressed to set the context and remember the details of the financial crisis and other current events to which the author often refers.
All in all, The New Pioneers is an excellent first book to read if you're relatively new to the idea of sustainable business and social entrepreneurship. It's also great to read as a repository for real-world examples of innovative business practices. You can also get a taste of what the book holds by looking at the author's website and blog - [...]
Reviewed by: Nazareth Seferian, CSR International
This review was originally published at [...]The New Pioneers: Sustainable business success through social innovation and social entrepreneurship Overview

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The Social Entrepreneur's Handbook: How to Start, Build, and Run a Business That Improves the World Review

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The Social Entrepreneur's Handbook: How to Start, Build, and Run a Business That Improves the World ReviewNon- profit organizations number in the thousands and while some of them have become quite large and powerful, each started with an individual or a group of people who had a vision. Many people presently have charitable visions and dream of starting a non- profit, but are not sure what to do or where to begin. This is where the Social Entrepreneur's Handbook may be able to help. Written by the CEO of FINCA International, this book is a resource guide with helpful hints and tips that cover everything from the initial setup to hiring to fund raising and beyond.
I have entertained the thought of starting and running a non- profit organization, but I was often uncertain and had dozens of questions that needed answers before I would consider taking the plunge. And now that I have read this book, I have a better understanding and respect for what the employees of a non- profit organization go through each day as they seek out donors, hire new employees, balance their books, and abide by their organization's charitable mission. The book covers most of the setup and operational process involved in running a non- profit and it lets the reader know exactly what to expect if he/she decides to try to turn a non- profit dream into reality. What I find most helpful about this book isn't just its usefulness as a non- profit setup guide, I also like that most of what it recommends can be applied to most any business. The section on hiring was especially useful because I can relate completely to some of the characterizations of employees that the book talks about. The "Destroyer" and the "Chief Destruction Officer"- two employee types talked about in the book- remind me of some of the people I worked with at my last job. I also like what the book says about interviewing and evaluating employees because this, too, can be applied to any organization.
With a title like The Social Entrepreneur's Handbook, this may seem like another boring management guide, but it is actually quite entertaining as well as informative. The author didn't write this book in the dry, often monotone style so common with most books in the management genre. Rather, he wrote the book in a very lightened- up way, with small doses of humor on most every page. Readers will chuckle many times as they come across some of the author's funny descriptions of everyday people and ordinary actions and they will appreciate how the author was able to take what many would consider a dry, boring subject and make it more enjoyable.
Starting a successful non- profit organization is no picnic, but The Social Entrepreneur's Handbook is a very useful guide to the non- profit establishment process and it is a book I am glad I took the time to read. I still don't think a non- profit organization is in my own future, but if you are one of those who aspires to a self- employed life of charity, then The Social Entrepreneur's Handbook could be just the book you need. It walks you through the process one step at a time, explaining how to create and establish a success non- profit organization and enjoy the high level of satisfaction that results from operating a business focused on charity rather than profits.
The Social Entrepreneur's Handbook: How to Start, Build, and Run a Business That Improves the World Overview

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