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The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media ReviewThe Hyper-Social Organization is a book that should be on every executive's desk. All entrepreneurs and small business owners should have a copy - several copies; one for them, and some to share. It's that good.I've been in social media for 8 years - almost a lifetime, online. My focus has always been on "the people"...not the technology or the tools. Remember when business was all about "the people"...back in the last century? Despite great advances in technology, despite the always on, immediate real-time communication tools that dominate our world today, the only thing that really matters, in life and business, is the people.
The authors of this book promote the concept of the "tribe" which I can't get my head around - not the concept, the word. Not at all sure why that word resonates with people, but it does. I prefer neighborhood - I hang out in my neighborhood, whether that's Facebook online, or Twitter, or my blog; whether that's the community center where I live, or a coffee shop across town, or a business event across the country. It's my neighborhood - friendly, open, approachable, and comforting.
Tribe or neighborhood, the fact is - humans are hard-wired to be social. This book gets to the "heart" of that. Yes, the "heart" of it. Not the 'brain' which is what all the other social media books seem to want to tout - brain thinking, as in, why do people buy? Why do people congregate? What makes people tick? It's heart, not brain.
I'm so fascinated by the examples in this book, and I'm only half-way through. The companies that are able to embrace their customers (and employees, one hopes) as people first, and buyers, next, are the ones who will succeed in being hyper-social. It's not about you...it's about me. It's about my "tribe" or "neighborhood" and how we act together. It's about understanding people and heart, first. Then, allowing us to be part of what you're creating.
Wow... what a concept.
I can't wait to finish this book, but it's not one you should be reading at one sitting, or even over the weekend. Take your time. Underline, highlight... bookmark. You'll want to go back and re-read, then make notes. Put down whatever else you're reading today, and pick up this book. It's that good.The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media Overview
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