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Grown Up Digital: How the Net Generation is Changing Your World ReviewI had high expectations for this book based on Tapscott's prior work, the fact that this is based on a multi million-dollar study, and that Net Generation is coming into the workforce. I did not think that my expectations were too high, but I may be wrong, as Grown Up Digital did not deliver for me. It is long on description and short on prescription.
It's a good book, but not one that shapes your thinking like Tapscott's Wikinomics book, nor does it break significant new ground relative to all the other books covering this subject. I put this book down several times for weeks, to read other books, so it is more of a reference than a must read.
I would recommend reading Plugged In by Tamara Erickson as I think it's a better business book, one that is more focused and more valuable to readers than Grown Up Digital. I reviewed that book as well and found some issues, but it provides a more succinct, actionable and insightful focus - which were things that I had hoped for here.
Strengths:
The book is comprehensive in its description and treatment of the Net Generation and describing this generation as a group with its own values and behaviors that will have in impact on society.
The book looks at the Net Generation from different perspectives in terms of their impact on the workplace, society, education, etc.
The book provides some brief caricatures of the net generation so they are able to speak in their own words what is going on.
Challenges:
The primary challenge is the books single dimensional view of the net generation in terms of their adoption and use of technology. It does not take into account that this group grew up under a period of relative social, political and economic stability. Nor does it consider the future of being anything but a straight-line progression of the world in 2006. The economic conditions will be definitional to this generation, but unending growth and prosperity was an assumption beneath this book.
The book treats this generation as a single block; they are all well educated, western leaning, capitalism supporting, environmentally conscious individuals. Such stereotyping does not take into account the fact that any generation is made up of diverse people, with different backgrounds, needs and ambitions. I had hoped that the breadth of Tapscotts research would have done more than paint every net generation person the same.
The book repeats itself using the same assertions as answers for the different chapters. The fact that the net generation wants choice, customization, freedom and the like are all true, but Tapscott uses choice as the answer for every problem ranging from the workplace to society. That broad brush is too simplistic.
The book fawns over the net generation believing that they can do no wrong. This is a critical challenge in the book, as Tapscott does not seem able to look at this generation from an unbiased perspective. You see this in Tapscotts' response to people who have been critical of this generation; he basically dismisses these comments or explains them away. He labels people who have a less than rosey view as nGenerationphobic -- this labeling is a bad sign not found in his other work. Tapscott has personalized the 'do no wrong" in this generation throughout the book by referring to his children as the epitome of this generation and all that it can do. That personalization limits his objectivity and colors the value of the insights.
Tapscott frequently refers to his project being `definitive on this generation' however he does not show much if any of the data from this multi-million dollar study. He does quote data from other people's studies to the degree that it supports his argument. It would have been nice to see some of the data that is so definitive.
The whole issue of the Net Generation has been the focus of Don Tapscott's work for most of his career. I was hoping for more in this book, the result of a multi-million dollar study that seeks to be definitional about this generation. I have great hopes for the Net Generation, as do we all. This book is helpful in understanding that generation, but not powerful enough to define a generation that holds the future in their hands.
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