Showing posts with label web 20. Show all posts
Showing posts with label web 20. Show all posts

Momentum: Igniting Social Change in the Connected Age Review

Momentum: Igniting Social Change in the Connected Age
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Momentum: Igniting Social Change in the Connected Age ReviewWow! This book is relevant, not only for existing activist organizations (all of which should run out and buy a copy immediately), but also for any "Joe Citizen" like me who has pet issues on various local levels and who wants to effect change expeditiously.
Sprinkled with wry humor, this informative and well-written book was a pleasure to read. It is even more than a problem-solving roadmap embracing a new paradigm for the way activists can organize, communicate and define and reach goals; it is also an actual toolkit chock full of ideas on how to use what Ms. Fine terms "social media" (email, the web, wireless handhelds, etc.) to effect change. Even more concrete, Momentum includes websites that even a non-techie and would-be activist like me can use to start anything from an email petition campaign to a website where my kids' teachers can solicit funds for special projects.
While reading this book I had no less than 5 "aha" moments where I thought: "I could use that" in order to bring about change in various areas of my civic life. In fact, in a couple of cases, the information in the book spurred me to think about change in areas I had not thought of before.
I give Momentum my highest recommendation and kudos to Allison H. Fine for writing this timely book...Momentum: Igniting Social Change in the Connected Age Overview

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People to People Fundraising: Social Networking and Web 2.0 for Charities Review

People to People Fundraising: Social Networking and Web 2.0 for Charities
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People to People Fundraising: Social Networking and Web 2.0 for Charities ReviewThere are a number of books that cover the theory, get seduced by the jargon and fall short of any helpful advice. This book isn't one of them. Thoughtfully presented with case studies and an impressive array of experts, you'll find yourself bookmarking pages and jotting down notes. I recommend this book to any NPO truly interested in effectively integrating social networking into their online marketing strategy.People to People Fundraising: Social Networking and Web 2.0 for Charities Overview

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