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The Responsibility Revolution: How the Next Generation of Businesses Will Win ReviewPerhaps the authors assumed that their ambitious (and laudable) goals with respect to environment and capitalism can be articulated in a short book targeting the entire value ecosystem (consumers, business partners, and all other stakeholders). Wrong assumption. Despite the power of the message, the confused targeting does a disservice to it. More often than not, the book reads like a list of things to do at an entrepreneurial level, at times adopts an evangelist tone for a new brand of capitalism and at times an case-study academic tone providing detailed examples. In the end, while the reader is wiser, an individual action plan as a consumer may require significant imagination. But, if you are forming/refining your own entrepreneurial thoughts, this is a must-read. The audience segment likely to benefit the most from this book are those related to corporate strategy and leaders of sustainability initiatives (though the authors have some choice words for the corporate buzzwords around this).While some of the examples are well documented (Stonyfield, Walmart/Organic Valley), others are not often cited in the context of environmental initiatives (Marsh and Spencer, IBM, Novo Nordisk, etc.). Overall, these case studies in itself are well worth the read. One wishes that an individual (at the consumer level) could have benefited more directly than gaining a broad awareness of the emerging version of capitalism centered on corporate responsibility (primarily, centered on socio-environmental causes). A good read.The Responsibility Revolution: How the Next Generation of Businesses Will Win Overview
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