Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video (New Rules Social Media Series) Review

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Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video (New Rules Social Media Series) ReviewShows you the money. If you want to understand the BUSINESS of YouTube, then get this book. As the owner of an upstart, local video production firm, I found this book to be just what I needed; I could see that producing videos for SMBs wasn't going to mean early retirement. This book has helped me shape where I am headed now based on a good dose of money reality and what is working for other people.
In essence, it's video marketing boot camp with heavy emphasis on how YouTube partners are succeeding.
The book covers money, branding, tactics, strategies, and the author's own personal experiences. It's a fun read. It covers how online video is being used by amateur content producers to build a following and how established brands and their agencies are either "getting it" or blowing it.
Thoroughly enjoyed it.Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video (New Rules Social Media Series) Overview

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Get Seen: Online Video Secrets to Building Your Business (New Rules Social Media Series) Review

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Get Seen: Online Video Secrets to Building Your Business (New Rules Social Media Series) ReviewSteve Garfield has a national reputation as a videoblogging teacher. When I heard about his new book, I ordered two copies sight unseen. He is as effective a teacher in print as he is in person and online. This book is also very tightly written -- no excess words. That makes it easier to read and allows the author to pack in more content.
If this book comes out in an interactive version for the iPad, it may well be the gold standard for rich media books. Hats off to Steve Garfield for pulling this off. It's no easy feat to birth a book of this quality and usefulness.(And credit, too, to the folks at his publisher, John Wiley & Sons.)Get Seen: Online Video Secrets to Building Your Business (New Rules Social Media Series) Overview

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