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Conquering Innovation Fatigue: Overcoming the Barriers to Personal and Corporate Success ReviewConquering Innovation Fatigue is an important and much-needed contribution to the innovation literature. If you have any interest in innovation, this book is a must read.The book recognizes that the struggle corporations are facing to provide real innovation is complex and goes far beyond a lack of good ideas. On the contrary, there are behavioral, organizational, and external challenges that are the real culprits for squelching innovation.
The book addresses 9 "fatigue factors," providing compelling case studies and practical advice on overcoming these barriers to innovation.
Conquering Innovation Fatigue also introduces a new paradigm for thinking about innovation . . . the "Horn of Innovation." I found it a well-thought-out and particularly intriguing metaphor for enhancing success with innovation.
As I read the book, I couldn't help but feel overwhelmed at the task faced most major corporations to improve innovation. With so many potential barriers, where should one start? I would have appreciated if the book had contained some sort of assessment to help prioritize which of the 9 fatigue factors to tackle first. An easy thing to fix, and hopefully something that will appear on the book's website in the future.
Walter Reade, Ph.D.Conquering Innovation Fatigue: Overcoming the Barriers to Personal and Corporate Success Overview
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