The New Rules of Retail: Competing in the World's Toughest Marketplace Review

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The New Rules of Retail: Competing in the World's Toughest Marketplace ReviewThis is a must-read for anyone working or investing in the retail space or in consumer/market research. The core of the book is a provocative belief about a disruptive change for retailers/suppliers and the shape of the industry -- the authors don't just believe this change is coming, they believe we are in the midst of it. The book offers a brief historical perspective, which is a helpful capsule... but what will start a conversation is its rich core content: the predictions, the vivid examples and case studies, and the presentation of how technology is helping/hindering the relationship with the consumer. Fascinating and thought provoking, yet extremely readable -- good mix of a research-based academic and colloquial style.The New Rules of Retail: Competing in the World's Toughest Marketplace Overview

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