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Attention This Book Will Make You Money: How to Use Attention-Getting Online Marketing to Increase Your Revenue ReviewI've spent 10 years in online marketing, and have helped my clients generate millions of dollars in revenue. I purchased a copy of this book through Amazon to see if it offered any new ideas.What I appreciate most about this book is that the author did a tremendous amount of research into attention-getting marketing techniques. There are countless case studies, plus a few exclusive interviews with successful business owners.
Unfortunately, I found the book to be very light on practical ways to generate attention for an online business. While there are a few useful marketing tips, most of them are sales psychology 101, and have already been discussed in a number of other books on the subject.
What should have been the best chapter - 26 Ways to Generate Killer Ideas - was honestly a big disappointment. The author suggests things like climbing stairs to get your brain going, doodling on paper, taking a shower, listening to music, and even wearing a silly hat to establish a routine for coming up with business ideas.
As far as fun and inspirational reading goes, I couldn't have asked for a better book. I have yet to come across a similar work with as many case studies and examples as this one. The problem is that even though it encourages the reader to think outside of the box, the book rarely offers practical methods for coming up with killer ideas.
So while I don't think the book would offer any new ideas to experienced internet marketers, I'm still glad that I bought it. It's a fun read that shows you what's possible in business when you think outside of the box.Attention This Book Will Make You Money: How to Use Attention-Getting Online Marketing to Increase Your Revenue Overview
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