Advocacy: Championing Ideas and Influencing Others Review

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Advocacy: Championing Ideas and Influencing Others ReviewMany ideas are generated in the context of groups. Many of these ideas will lay dormant, then die. Sometimes these ideas, good ones, will be yours. If you want your ideas to cut through the noise and gain the attention of others, then you will want to read Daly's book. Advocacy puts all of the research on communications and change tactics in one place. Accessibly written, Daly covers what every champion of an idea must consider in order to see that his or her idea is enacted over the alternatives. This includes the context, timing, and nature of messages -- and much more. Whereas change agents can use elements of power to their advantage, this isn't a book about making people do things. The people who accept your ideas also are the ones who are needed to realize them. Fundamentally, then, this is a book is about building group allegiance to an idea that just happens to be yours.Advocacy: Championing Ideas and Influencing Others Overview

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