Twitterville: How Businesses Can Thrive in the New Global Neighborhoods Review

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Twitterville: How Businesses Can Thrive in the New Global Neighborhoods ReviewI live in Silicon Valley and thus I am exposed to many new emerging technologies and with them the usual parade of so-called gurus and experts who parade around acting like a bunch of techno divas. A friend sent me an invite to a book signing event called Twitterville. I was interested in going yet a bit reluctant lest I encounter the typical fare of pseudo geeks too young to understand the internet's impact on society and too arrogant to admit their own shortcomings. So I decided to attend anyway and drag my reluctant wife along who did not like twitter and thought it was a mass of frivolous chirps from the socially incompetent in our society.
I made it a point to observe the book's author Shel Israel and witness his interactions with the people who stood on line to get their copies signed. I notice his warmth and authentic interactions with people on the line and to my amazement he engaged them in conversation. No made up smile and next, no rushing. He was enjoying interacting with people and sharing their perspectives on twitter. The line was growing longer so I decided to buy the book. I thought that someone as engaging as this, a true listener would have insights on Twitter that I may be interested in reading.
I was not disappointed. I purchased the book at the Twitterville event and I have been enthralled ever since by his brilliant insights and observations. The book reads like a fine novel with the story telling prowess of any of the best in the fiction genre. He recounts without adornment the way people have used Twitter in real life situations. He weaves the tales of twitter user wield it as a new weapon against the biggest most dangerous bureaucracies in America, Corporate behemoths, such as the airlines and retail establishments who have long ago ignored their customers who they treat as mere objects. He is careful to show how some corporations such as Dell have begun to use Twitter to serve their customers and build traction for their product introductions and on-line venues.
We are now hearing the new buzz words: real time web, anytime anywhere Internet, and most recently groundswell, a term coined by Charlene Li who along with Josh Bernoff of Forrester Research, released a book with that name. Groundswell is becoming the most important book in this emerging genre. Charlene Li wrote the forward for Shel israel's Twitterville. In it, she says "Twitter is not a technology. It's a conversation". If this is true, then Shel's book will become the pioneering work that shows how the groundswell of people building relationships with each other will be the turning point in human communications on this planet. These conversations will begin to define how we respond to our world and how we begin to assert the power of people to make true change sustainable.
So please read this book. After you read it pass it along to your friends and get others to realize the magic of the twitter phenomenon for themselves. if you were as impacted as i am , please tweet about it. The author's twitter handle is @shelisrael. Let him know as well. He will respond to you. If you appreciate this review, you can follow me on twitter as well. My handle is guarionex88. I write about subjects relevant to emerging technologies such as WiMAX, Google wave, Apple's iPhone and most recently Twitter.Twitterville: How Businesses Can Thrive in the New Global Neighborhoods Overview

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