Social Media Marketing: Game Theory and the Emergence of Collaboration Review

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Social Media Marketing: Game Theory and the Emergence of Collaboration ReviewI've never been a student of marketing or game theory but I had an opportunity to read this and found it to be informative and very clear. I very much like the analogies he uses to clarify concepts - the bit about establishing a brand being like building a fortress in the jungle was very good.
I would highly reccommend this book for anyone who is interested in game theory and how it plays out in the business world. Clear concise writing and very accessible.Social Media Marketing: Game Theory and the Emergence of Collaboration Overview

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