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The Ultimate Online Customer Service Guide: How to Connect with your Customers to Sell More RevieweBay marketing expert and author Marsha Collier returns to bookstores with "The Ultimate Online Customer Service Guide: How to Connect with Your Customers to Sell More" (Wiley). In it, Collier, a long time internet user (can you say UseNet?) shows readers how the old adage "the customer is king" can be applied in the modern-day marketplace. We've all heard the stories of how certain companies aided their customer relationships by creating a robust online feedback loop (famously Comcast, Zappos, etc.) but Collier explains just how every business, large or small, can benefit from the new world of social communication. Collier explains how to build customer relationships, not just on your dedicated website, but how to interact with users on various platforms like Twitter, Facebook, Posterous and the latest geo-tagging sites like Foursquare and Whrrl. Maintenance and tone are important ingredients in Collier's customer service recipe and she even goes so far as to describe the habits of all the various demographic groups and sub-groups (GenMix) along with examples from companies that work well in this arena (Dell, JetBlue) to those who got stuck behind the curve (NASCAR). Read, learn, engage.The Ultimate Online Customer Service Guide: How to Connect with your Customers to Sell More OverviewWant to learn more information about The Ultimate Online Customer Service Guide: How to Connect with your Customers to Sell More?
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