CSR Strategies: Corporate Social Responsibility for a Competitive Edge in Emerging Markets Review

CSR Strategies: Corporate Social Responsibility for a Competitive Edge in Emerging Markets
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CSR Strategies: Corporate Social Responsibility for a Competitive Edge in Emerging Markets ReviewThat could be the motto of this book. First things first: I think there are better books out there explaining the concept of corporate social responsibility in more detail. However, it seems that Urip's intention was not to give the reader a solid and theoretical understanding of CSR. She was more concerned about the practical side of CSR and packed her book with ten case studies. Reporting from her own experiences as the former CEO of Unilever Indonesia, she offers a bundle of successful CSR implementation strategies and practical examples how to make CSR campaigns work.

If you think you have read enough theory on CSR and want more real-life examples, this is a book for you.
- Frank Roettgers, author of Going Green Together - How to Align Employees with Green StrategiesCSR Strategies: Corporate Social Responsibility for a Competitive Edge in Emerging Markets Overview

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