Humanize: How People-Centric Organizations Succeed in a Social World Review

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Humanize: How People-Centric Organizations Succeed in a Social World ReviewA business book that starts with a quote from the Matrix. I was sold from the first page. But I held back from my review, wanting to wade in more deeply before snapping to judgement.
And with each page I am just more invested in finding out what comes next.
The quote that starts off the book is relevant because it is a parallel to one of the central theories of the book: that humankind has created a machine that is ruling how she/he behaves. That machine, is the organization, the company, which, when broken down is a collection of humans.
It posits a strategic mission, should you, of course, choose to accept it.
And you can, armed with Humanize, no matter what level of organization you're at, it is for both the minion and the maker of any organization or corporation. Because it seeks to empower YOU, dear reader, to transform your organization to a more people-centric ecosystem.
In the chapters that follow the introduction, we see the status quo, the problem with that state, and the concrete work needed to change it, step by step. Both practical and theoretical, through this book we are informed that the status is not... quo. But through some free help that is provided in conjunction with it, we are shown the way through.
Work? Of course, yes. But the promised end result sounds so much more like the world we ought to be living in.
Yes, this is, in part, a book about social media, a strategic one. But it's not one with rapid decay, one of the ones that is obsolete by the time the hardcover edition arrives at your house.
No. This is one of those books that will be relevant for years to come. Centuries in internet time.
I believe that even companies that are doing great, and people who love where they work, who are empowered to use social media to solve problems internally as well as externally, will want to pick up a copy.
Here's the test. Get the sample chapter on Kindle for PC. Read it, right now. If evolution to a more social world is any part of your vision, I challenge you to read that and not want to have it in your hands tonight.
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