Social Psychology of Consumer Behavior (Frontiers of Social Psychology) Review

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Social Psychology of Consumer Behavior (Frontiers of Social Psychology) ReviewI use this book for my MBA Consumer Behavior course. Book is a conglomerate of review chapters written by experts in the field. Very well written and quite an easy read. Great for graduate level courses because it is not too elementary but still summarizes key points and makes for great classroom discussion.Social Psychology of Consumer Behavior (Frontiers of Social Psychology) Overview

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