I'll Have What She's Having: Mapping Social Behavior (Simplicity: Design, Technology, Business, Life) Review

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I'll Have What She's Having: Mapping Social Behavior (Simplicity: Design, Technology, Business, Life) ReviewThis is a terrific read. I've been a big fan of Mar's earlier books but this book feels like the zenith of all his work. Along with his co-writers, 'I'll Have What She's Having' shows how we are truly social animals, not individual agents or 'homo economicus'. It's chock full of great examples of behavior that supports this but more importantly is full of important data driven analysis that shows we are, more often than not, a species driven to copy.
It's a muxt read for anyone interested in what really makes us tick and crucial for anyone who works in business where they need to change people's behaviorI'll Have What She's Having: Mapping Social Behavior (Simplicity: Design, Technology, Business, Life) Overview

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